11:00am

Day Two - Monday, Nov. 13

Tracking Call Outcomes in GA4

Presented by the Automotive Standards Council

Room

Salon 1

Session Type

Mini Workshop

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Explore how to effectively track and analyze call outcomes in Google Analytics 4 (GA4) in this insightful session. Gain key strategies to better understand customer interactions, improve your automotive business’s customer service, and drive sales through optimized call management.

2:30pm

Sunday

Presented by Wikimotive

With 2024 coming up fast, it’s important to understand the changing ways A.I. can make your life easier, as well as its limitations and pitfalls. Attendees will learn its use cases, and how to craft prompts to best use generative A.I. (like ChatGPT & Bard) in their marketing, listing Q&As, FAQs, website content, and more.

With 2024 coming up fast, it’s important to understand the changing ways A.I. can make your life easier, as well as its limitations and pitfalls. Attendees will learn its use cases, and how to craft prompts to best use generative A.I. (like ChatGPT & Bard) in their marketing, listing Q&As, FAQs, website content, and more.

Workshop

|

Plaza 1

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By:

9:00am

Tuesday

Presented by PCG Digital

Discover how to properly set up and implement ASC events into your Google Ads account as well as customizing pre-existing events within the ASC spec to expand upon the data that is available to you. With a step-by-step guide, you’ll elevate your Google Ads campaigns to new performance peaks.

Discover how to properly set up and implement ASC events into your Google Ads account as well as customizing pre-existing events within the ASC spec to expand upon the data that is available to you. With a step-by-step guide, you’ll elevate your Google Ads campaigns to new performance peaks.

Workshop

|

Exchange 1-4

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By:

9:00am

Monday

How we communicate with our customers includes decisions on which technologies work best for each customer and the cadence by which messages are sent. Since most dealers don’t control cadence or store customer communication history, what can dealers do to upgrade their CX using smarter communication strategies?

Join speakers from Konect.ai, Podium, Snapcell, and Proactive Dealer Solutions on the mainstage for this panel session.

How we communicate with our customers includes decisions on which technologies work best for each customer and the cadence by which messages are sent. Since most dealers don’t control cadence or store customer communication history, what can dealers do to upgrade their CX using smarter communication strategies?

Join speakers from Konect.ai, Podium, Snapcell, and Proactive Dealer Solutions on the mainstage for this panel session.

Panel

|

Main Ballroom

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By: