Customer Experience Technology

Personalized Marketing Messaging

Sales Experience & Acquisition

Loyalty, Retention & LTV

Ed Track 05

Beyond Experience

Dustin Lester

Program Manager - Data

Dustin Lester is the Data Program Manager at DealerOn. Since 2016, He has developed custom applications and automation for digital advertising, budgeting solutions, and customer reports. In his past roles he has managed the information and data development teams, which handled ETL pipelines, exports, external/internal reporting, and more.

Among his many responsibilities, his current role has him architecting, implementing, and managing, enterprise level reports. Dustin scopes and consults on data pipelines changed and maintains most internal data business logic.

Dustin is passionate about data acquisition and reporting, with over 10 years of experience in data analytics. He lives in Clearwater, Florida, with his wife and daughter.

Speaker Sessions

10:00am

Sunday

Must have the GA4 Add-On to attend. This 2 hour session providing practical, hands-on training with top industry experts addressing challenges and opportunities in GA4. To gain admission select the free GA4 Add-On to the purchase of your MRC Event Ticket. The meeting will be capped at 120 members so act fast!

Must have the GA4 Add-On to attend. This 2 hour session providing practical, hands-on training with top industry experts addressing challenges and opportunities in GA4. To gain admission select the free GA4 Add-On to the purchase of your MRC Event Ticket. The meeting will be capped at 120 members so act fast!

Capped Meeting

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Plaza 1

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By:

11:00am

Monday

Presented by the Automotive Standards Council

Explore how to effectively track and analyze call outcomes in Google Analytics 4 (GA4) in this insightful session. Gain key strategies to better understand customer interactions, improve your automotive business’s customer service, and drive sales through optimized call management.

Explore how to effectively track and analyze call outcomes in Google Analytics 4 (GA4) in this insightful session. Gain key strategies to better understand customer interactions, improve your automotive business’s customer service, and drive sales through optimized call management.

Mini Workshop

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Salon 1

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By:

11:45am

Monday

Presented by the Automotive Standards Council

Many dealers are still having issues configuring GA4. In this workshop, industry experts will review a newly released implementation guide and discuss how to set up GA4 to build effective reports using the ASC framework. Bring your challenge and frustrations and we will be able to answer most questions on the spot.

Many dealers are still having issues configuring GA4. In this workshop, industry experts will review a newly released implementation guide and discuss how to set up GA4 to build effective reports using the ASC framework. Bring your challenge and frustrations and we will be able to answer most questions on the spot.

Mini Workshop

|

Salon 1

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By: