November 16–18, 2025
The Modern Retailing Conference is three days of high-impact retailing strategies tuned to the needs of automotive leaders looking to maximize dealership sales, service, and ROI.
Palm Beach, FL | Eau Resort & Spa
November 16–18, 2025
Dealer tickets start at $595.00
Competitions, giveaways & more
your retail strategyMRC supplies dealers with the tools to adapt and exceed
Retail is changing fast, and the ones who adapt will win. MRC gives you access to forward-thinking insights, breakthrough tech, and conversations that challenge the status quo.
Three jam-packed educational days to make the most out of your time away from the dealership
From the main stage to the breakout workshops this conference is education-forward
Learn from and connect with leading automotive industry experts and innovative dealers
Network with the movers and shakers from OEMs, Dealerships, and Industry Allies… all in one central location
Explore proven strategies and fresh approaches to drive more effective, streamlined, and scalable sales performance.
Deliver moments that matter. Learn how to create frictionless, customer-first journeys that convert and retain.
Unlock the full power of your data with insights on capturing, activating, and using it to drive smarter decisions.
Discover how AI is transforming automotive—from smarter lead handling to real-time personalization at scale.
It costs less to keep a customer. Dive into data-driven tactics to boost loyalty, satisfaction, and repeat business.
From showroom to CRM, explore tools and techniques that improve how, when, and where you connect with buyers.
Meet the experts taking the stage to bring you the freshest perspectives
Six retail-driven AI solutions go head-to-head to prove which tech can deliver the most real-world value to automotive dealers.
Our all-new app helps you connect more, learn deeper, and seamlessly navigate the event.
We believe in giving back and this year, we want your help choosing the nonprofit partner for MRC!
Elevate your MRC experience with curated networking activities designed for forging connections in a relaxed, enjoyable atmosphere
New ideas, practical takeaways, and a fresh perspective to help you connect, convert, and close with confidence.
Get a sneak peek at the in-depth conversations awaiting you
Partner with MRC for exclusive access to an elite audience.
The energy, insights, and edge you’ve been missing are waiting at the 2025 Modern Retailing Conference
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