Brian Pasch
Pasch Group
Immerse yourself in the MRC 2023 agenda, specifically curated to offer a glimpse into the future of automotive retail. Our lineup of sessions promises to deliver innovative insights and actionable strategies from industry leaders.
Get your Sunday started with an inspiration session.
Get your Sunday started with an inspiration session.
Must have the GA4 Add-On to attend. This 2 hour session providing practical, hands-on training with top industry experts addressing challenges and opportunities in GA4. To gain admission select the free GA4 Add-On to the purchase of your MRC Event Ticket. The meeting will be capped at 120 members so act fast!
Must have the GA4 Add-On to attend. This 2 hour session providing practical, hands-on training with top industry experts addressing challenges and opportunities in GA4. To gain admission select the free GA4 Add-On to the purchase of your MRC Event Ticket. The meeting will be capped at 120 members so act fast!
Pasch Group
DealerOn
Dealer Insights
Team Velocity
For those who have joined us for the GA4 Session, Lunch is available.
For those who have joined us for the GA4 Session, Lunch is available.
Check in for the event at the front desk, grab your badge, and find your way around the venue.
Check in for the event at the front desk, grab your badge, and find your way around the venue.
Join Brian Pasch in his kickoff keynote on the Main Stage discussing the latest breakthroughs in the Automotive Industry and review the major themes for the conference.
Join Brian Pasch in his kickoff keynote on the Main Stage discussing the latest breakthroughs in the Automotive Industry and review the major themes for the conference.
To improve the customer experience, dealers need to collect and leverage the shopping data for their customers and prospects instead of throwing the data away. So what can dealers do to improve their CX through smarter data strategies?
Join speakers from Ansira, CDK Global, fullthrottle.ai, Offerlogix, Spectrum Reach Automotive and TransUnion on the mainstage for this breakthrough session.
To improve the customer experience, dealers need to collect and leverage the shopping data for their customers and prospects instead of throwing the data away. So what can dealers do to improve their CX through smarter data strategies?
Join speakers from Ansira, CDK Global, fullthrottle.ai, Offerlogix, Spectrum Reach Automotive and TransUnion on the mainstage for this breakthrough session.
Offerlogix
fullthrottle.ai
CDK Global
TransUnion
Ansira
Spectrum Reach
With 2024 coming up fast, it’s important to understand the changing ways A.I. can make your life easier, as well as its limitations and pitfalls. Attendees will learn its use cases, and how to craft prompts to best use generative A.I. (like ChatGPT & Bard) in their marketing, listing Q&As, FAQs, website content, and more.
With 2024 coming up fast, it’s important to understand the changing ways A.I. can make your life easier, as well as its limitations and pitfalls. Attendees will learn its use cases, and how to craft prompts to best use generative A.I. (like ChatGPT & Bard) in their marketing, listing Q&As, FAQs, website content, and more.
Bring your laptop, and get hands-on training in this breakout workshop session.
Bring your laptop, and get hands-on training in this breakout workshop session.
Jeff Wyler Automotive Family 2023 User Experience Study:
What do consumers think about our efforts in automotive to leverage AI and a consumer data platform to enhance the online car shopping experience? Listen to them directly as I present the results of our 2023 User Experience study. Do shoppers like AI driven chat solutions? Can part of what we do with a “personalized” shopping experience “creep them out”? You will see these questions and more answered as I share the video answers from 12 different consumers.
Jeff Wyler Automotive Family 2023 User Experience Study:
What do consumers think about our efforts in automotive to leverage AI and a consumer data platform to enhance the online car shopping experience? Listen to them directly as I present the results of our 2023 User Experience study. Do shoppers like AI driven chat solutions? Can part of what we do with a “personalized” shopping experience “creep them out”? You will see these questions and more answered as I share the video answers from 12 different consumers.
Bring your laptop, and get hands-on training in this breakout workshop session.
Bring your laptop, and get hands-on training in this breakout workshop session.
Take a breather, grab a coffee and refreshments to keep your mind fresh
Take a breather, grab a coffee and refreshments to keep your mind fresh
Automotive-centric Customer Data Platforms (CDPs) have revolutionized the way automotive does business – but what does it take to actually make a CDP work? In this session, Fullpath CEO Aharon Horwitz will discuss what steps the industry will need to take grow and build on CDP technology, share the technical side of what it takes to build data integrations within complex dealership data ecosystem, and explore the potential that still awaits within the realm of first-party data through insightful analyses and real-world case studies.
Automotive-centric Customer Data Platforms (CDPs) have revolutionized the way automotive does business – but what does it take to actually make a CDP work? In this session, Fullpath CEO Aharon Horwitz will discuss what steps the industry will need to take grow and build on CDP technology, share the technical side of what it takes to build data integrations within complex dealership data ecosystem, and explore the potential that still awaits within the realm of first-party data through insightful analyses and real-world case studies.
Car shoppers compare shopping experiences across categories. They don’t just compare one car dealer to another. When shopping for a $50,000+ automobile, today’s shoppers wonder why the experience does not compare to shopping at Nordstrom or, why the hospitality doesn’t measure up to a vacation spend at a Marriott hotel. How can it be that purchasing a new iPhone is a more delightful experience than acquiring a new vehicle that sells for 50-100 times more?
Leading retailers, in all categories, are masters of creating a customer culture that delivers not just the basics of hospitality, service and value, but additionally their retail culture delivers a customer experience that surprises and delights.
Topics we’ll explore:
Included will be a case study that demonstrates a rare virtuous cycle in automotive retail: higher productivity per salesperson, increased net profit, faster transactions and happier customers. Does this sound too good to be true? Join us in Palm Beach for a thought provoking session on the future of automotive retail.
Car shoppers compare shopping experiences across categories. They don’t just compare one car dealer to another. When shopping for a $50,000+ automobile, today’s shoppers wonder why the experience does not compare to shopping at Nordstrom or, why the hospitality doesn’t measure up to a vacation spend at a Marriott hotel. How can it be that purchasing a new iPhone is a more delightful experience than acquiring a new vehicle that sells for 50-100 times more?
Leading retailers, in all categories, are masters of creating a customer culture that delivers not just the basics of hospitality, service and value, but additionally their retail culture delivers a customer experience that surprises and delights.
Topics we’ll explore:
Included will be a case study that demonstrates a rare virtuous cycle in automotive retail: higher productivity per salesperson, increased net profit, faster transactions and happier customers. Does this sound too good to be true? Join us in Palm Beach for a thought provoking session on the future of automotive retail.
Don’t miss out on the opportunity to network while enjoying cocktails and hors d’oeuvres.
Don’t miss out on the opportunity to network while enjoying cocktails and hors d’oeuvres.
Get ready for the day, enjoy buffet-style breakfast!
Get ready for the day, enjoy buffet-style breakfast!
How we communicate with our customers includes decisions on which technologies work best for each customer and the cadence by which messages are sent. Since most dealers don’t control cadence or store customer communication history, what can dealers do to upgrade their CX using smarter communication strategies?
Join speakers from Konect.ai, Podium, Snapcell, and Proactive Dealer Solutions on the mainstage for this panel session.
How we communicate with our customers includes decisions on which technologies work best for each customer and the cadence by which messages are sent. Since most dealers don’t control cadence or store customer communication history, what can dealers do to upgrade their CX using smarter communication strategies?
Join speakers from Konect.ai, Podium, Snapcell, and Proactive Dealer Solutions on the mainstage for this panel session.
Konect.ai
Covideo Dealer Services
Podium
Proactive Dealer Solutions
Every day, dealerships lose valuable leads by not connecting their phone ups to qualified agents. With marketing spend growing and inventory rising, it’s critical to capitalize on every opportunity to bring in new business. In her keynote address, Cassie Broemmer, Chief Revenue Officer at Car Wars, will share stand-out call connection trends dealers need to be aware of, as well as common pitfalls in process and technology that are impacting both call connection and a dealership’s bottom line. She’ll offer actionable steps to turn your call connection performance into an asset for your dealership, instead of a liability to manage.
Every day, dealerships lose valuable leads by not connecting their phone ups to qualified agents. With marketing spend growing and inventory rising, it’s critical to capitalize on every opportunity to bring in new business. In her keynote address, Cassie Broemmer, Chief Revenue Officer at Car Wars, will share stand-out call connection trends dealers need to be aware of, as well as common pitfalls in process and technology that are impacting both call connection and a dealership’s bottom line. She’ll offer actionable steps to turn your call connection performance into an asset for your dealership, instead of a liability to manage.
Take a breather, grab a coffee and refreshments to keep your mind fresh
Take a breather, grab a coffee and refreshments to keep your mind fresh
Explore how to effectively track and analyze call outcomes in Google Analytics 4 (GA4) in this insightful session. Gain key strategies to better understand customer interactions, improve your automotive business’s customer service, and drive sales through optimized call management.
Explore how to effectively track and analyze call outcomes in Google Analytics 4 (GA4) in this insightful session. Gain key strategies to better understand customer interactions, improve your automotive business’s customer service, and drive sales through optimized call management.
Pack up your laptop and move to your next workshop rooms!
Pack up your laptop and move to your next workshop rooms!
Bring your laptop, and get hands-on training in this all new mini workshop session.
Bring your laptop, and get hands-on training in this all new mini workshop session.
Many dealers are still having issues configuring GA4. In this workshop, industry experts will review a newly released implementation guide and discuss how to set up GA4 to build effective reports using the ASC framework. Bring your challenge and frustrations and we will be able to answer most questions on the spot.
Many dealers are still having issues configuring GA4. In this workshop, industry experts will review a newly released implementation guide and discuss how to set up GA4 to build effective reports using the ASC framework. Bring your challenge and frustrations and we will be able to answer most questions on the spot.
Enjoy lunch sponsored by Effectv.
Enjoy lunch sponsored by Effectv.
The experience customers have with your company influences their perception of your brand and contributes to their decision to do business with you. There are other factors at play such as location, availability, and cost, but the most impactful way to put your business in the best position to do business with the highest number of customers for the longest period of time is to continually provide them the best experience possible.
Excellence in Customer Experience (CX) is not a lofty ideal and can be achieved, in part, through a focused approach of cultivating a CX Mindset in your customer facing employees. This mindset creates a foundational basis from which sales and service advisors can approach customer interactions with an empathetic viewpoint that establishes rapport and builds relationships.
Join Gary Graves CoFounder & CEO of TotalCX at MRC 2023 where you can adopt a CX Mindset by learning about the customer perspective.
You’ll also learn how to affect a positive experience with your customers with a persuasive toolkit adopted for the CX Mindset from Aristotle’s Rhetoric, a timeless text used in several applications from politics and law, to negotiation and sales.
The experience customers have with your company influences their perception of your brand and contributes to their decision to do business with you. There are other factors at play such as location, availability, and cost, but the most impactful way to put your business in the best position to do business with the highest number of customers for the longest period of time is to continually provide them the best experience possible.
Excellence in Customer Experience (CX) is not a lofty ideal and can be achieved, in part, through a focused approach of cultivating a CX Mindset in your customer facing employees. This mindset creates a foundational basis from which sales and service advisors can approach customer interactions with an empathetic viewpoint that establishes rapport and builds relationships.
Join Gary Graves CoFounder & CEO of TotalCX at MRC 2023 where you can adopt a CX Mindset by learning about the customer perspective.
You’ll also learn how to affect a positive experience with your customers with a persuasive toolkit adopted for the CX Mindset from Aristotle’s Rhetoric, a timeless text used in several applications from politics and law, to negotiation and sales.
2024 is just around the corner, and the fact that it is an election year alone can significantly affect how your media buying strategy and implementation tactics. Staying ahead of media trends is what will set you up for success in the next year (and beyond). Join Ansira’s EVP of Media Catie Cryder and Senior Director of Media Liz Nelligan as they share helpful recommendations, insights, and objectives for taking your 2024 media planning to the next level. Key takeaways include trends in cross media consumption and how they influence planning and spend, staying compliant with privacy updates, and key performance indicators (KPIs) and goals to evaluate performance.
2024 is just around the corner, and the fact that it is an election year alone can significantly affect how your media buying strategy and implementation tactics. Staying ahead of media trends is what will set you up for success in the next year (and beyond). Join Ansira’s EVP of Media Catie Cryder and Senior Director of Media Liz Nelligan as they share helpful recommendations, insights, and objectives for taking your 2024 media planning to the next level. Key takeaways include trends in cross media consumption and how they influence planning and spend, staying compliant with privacy updates, and key performance indicators (KPIs) and goals to evaluate performance.
Attendees will leave with a clear understanding of how mastering these new communication strategies can drive more sales and help grow their businesses. In this session, attendees will learn the latest modern communication strategies for sales success. From A.I. messaging and making use of social media to video, emojis, and GIFs, we’ll cover the latest tools and techniques for capturing your customers’ attention and keeping them engaged. You’ll discover how to create compelling sales messages that stand out in a crowded digital landscape, and how to use these new communication strategies to build stronger relationships with your customers. By the end of this session, you’ll have a toolkit of modern communication strategies that you can implement immediately to drive more sales and grow your business.
Attendees will leave with a clear understanding of how mastering these new communication strategies can drive more sales and help grow their businesses. In this session, attendees will learn the latest modern communication strategies for sales success. From A.I. messaging and making use of social media to video, emojis, and GIFs, we’ll cover the latest tools and techniques for capturing your customers’ attention and keeping them engaged. You’ll discover how to create compelling sales messages that stand out in a crowded digital landscape, and how to use these new communication strategies to build stronger relationships with your customers. By the end of this session, you’ll have a toolkit of modern communication strategies that you can implement immediately to drive more sales and grow your business.
In this workshop Glenn shares where we got it wrong, and how some dealers figured and what we need to learn from DR as we look towards CDPs.
Great tactical strategies to help you go back to the dealership with immediate ways to impact the bottom line.
In this workshop Glenn shares where we got it wrong, and how some dealers figured and what we need to learn from DR as we look towards CDPs.
Great tactical strategies to help you go back to the dealership with immediate ways to impact the bottom line.
In today’s world, car buyers expect a shopping experience that is seamless, frictionless, and omnichannel. They want to know that they can get the same service online as they do in-store. Don’t let your dealership fall behind! Learn how to level up your customer experience and leverage technology to deliver a transparent, fast, and seamless car buying and financing experience. Hear from your peers about their best practices and gain new insights on how to win more deals and maximize profits. With these strategies, you can stand out from the competition and give your customers the experience they deserve.
In today’s world, car buyers expect a shopping experience that is seamless, frictionless, and omnichannel. They want to know that they can get the same service online as they do in-store. Don’t let your dealership fall behind! Learn how to level up your customer experience and leverage technology to deliver a transparent, fast, and seamless car buying and financing experience. Hear from your peers about their best practices and gain new insights on how to win more deals and maximize profits. With these strategies, you can stand out from the competition and give your customers the experience they deserve.
Take a breather, grab a coffee and refreshments to keep your mind fresh
Take a breather, grab a coffee and refreshments to keep your mind fresh
Search — especially Organic Search — is filled with misconceptions and vendor misinformation… Designed to be digestible for Dealer Principals, CMOs, GMs, and Marketing Professionals, this presentation is packed with 27 actionable takeaways, that even most seasoned marketers aren’t aware of.
This presentation is designed and presented by a veteran of automotive marketing, with 15 years of dealership and vendor experience. Attendees will be offered a no-pitch, store-specific SEO evaluation with actionable information rather than busywork. Come learn something new!
Search — especially Organic Search — is filled with misconceptions and vendor misinformation… Designed to be digestible for Dealer Principals, CMOs, GMs, and Marketing Professionals, this presentation is packed with 27 actionable takeaways, that even most seasoned marketers aren’t aware of.
This presentation is designed and presented by a veteran of automotive marketing, with 15 years of dealership and vendor experience. Attendees will be offered a no-pitch, store-specific SEO evaluation with actionable information rather than busywork. Come learn something new!
As more dealers consider how to manage their first-party data, technology companies are meeting that interest with a variety of CDP solutions. Unifying customer data means bringing in all the important consumer touchpoints (and data) as well as filling data gaps using third-party sources. How are CDPs helping dealers create a better customer experience while also reducing costs and introducing new revenue streams.
As more dealers consider how to manage their first-party data, technology companies are meeting that interest with a variety of CDP solutions. Unifying customer data means bringing in all the important consumer touchpoints (and data) as well as filling data gaps using third-party sources. How are CDPs helping dealers create a better customer experience while also reducing costs and introducing new revenue streams.
Don’t miss out on the opportunity to network while enjoying cocktails and hors d’oeuvres.
Don’t miss out on the opportunity to network while enjoying cocktails and hors d’oeuvres.
Get ready for the day, enjoy buffet-style breakfast!
Get ready for the day, enjoy buffet-style breakfast!
Join us in the ballroom for the first Keynote Address of the Modern Retailing Conference 2023. Keynote presented by Outsell
Join us in the ballroom for the first Keynote Address of the Modern Retailing Conference 2023. Keynote presented by Outsell
Discover how auto dealers are taking their social media advertising to the next level with TikTok. In this 45-minute workshop you’ll hear from Nathanael Greklek, Mohawk Auto Group’s Chief of Branding, on developing a creative strategy to build a strong organic presence on TikTok. PCG Digital’s Paid Media Director Sarah Ciociola and Senior Social Media Specialist Chloe McGinley will demonstrate the latest advancements in TikTok advertising, including dynamic vehicle ads. Automotive marketers will learn how to showcase their inventory on TikTok and dealers will come away from this workshop with inspiration to rev up their video marketing strategy.
Discover how auto dealers are taking their social media advertising to the next level with TikTok. In this 45-minute workshop you’ll hear from Nathanael Greklek, Mohawk Auto Group’s Chief of Branding, on developing a creative strategy to build a strong organic presence on TikTok. PCG Digital’s Paid Media Director Sarah Ciociola and Senior Social Media Specialist Chloe McGinley will demonstrate the latest advancements in TikTok advertising, including dynamic vehicle ads. Automotive marketers will learn how to showcase their inventory on TikTok and dealers will come away from this workshop with inspiration to rev up their video marketing strategy.
Dealerships must invest in the foundational elements that determine what is pushed into marketing tools. Data is trapped behind silos and because tools were never designed to and are incapable of tracking, storing or reacting to customer behaviors.
In this session, learn how you can select the right marketing and CDP to deliver sales success with actionable data and tools and be able to answer important questions like:
Dealerships must invest in the foundational elements that determine what is pushed into marketing tools. Data is trapped behind silos and because tools were never designed to and are incapable of tracking, storing or reacting to customer behaviors.
In this session, learn how you can select the right marketing and CDP to deliver sales success with actionable data and tools and be able to answer important questions like:
Bring your laptop, and get hands-on training in this breakout workshop session.
Bring your laptop, and get hands-on training in this breakout workshop session.
Discover how to properly set up and implement ASC events into your Google Ads account as well as customizing pre-existing events within the ASC spec to expand upon the data that is available to you. With a step-by-step guide, you’ll elevate your Google Ads campaigns to new performance peaks.
Discover how to properly set up and implement ASC events into your Google Ads account as well as customizing pre-existing events within the ASC spec to expand upon the data that is available to you. With a step-by-step guide, you’ll elevate your Google Ads campaigns to new performance peaks.
Take a breather, grab a coffee and refreshments to keep your mind fresh
Take a breather, grab a coffee and refreshments to keep your mind fresh
Improving the customer experience involves changing the way we engage consumers who are shopping online and giving them the information that they need, at the right moment in time. Learn about how these companies are partnering with dealers to create new levels of success, more effective use of their employees, and an elevated customer experience. Join speakers from AutoFi, and iPacket on the mainstage for this innovative session.
Improving the customer experience involves changing the way we engage consumers who are shopping online and giving them the information that they need, at the right moment in time. Learn about how these companies are partnering with dealers to create new levels of success, more effective use of their employees, and an elevated customer experience. Join speakers from AutoFi, and iPacket on the mainstage for this innovative session.
CAI has aligned to leverage proprietary data and insights to provide dealers with omni-channel solutions enabling digital and connect workflows so they can meet their shoppers needs online, at home, in the store or hybrid and continue to drive lifetime value.
CAI has aligned to leverage proprietary data and insights to provide dealers with omni-channel solutions enabling digital and connect workflows so they can meet their shoppers needs online, at home, in the store or hybrid and continue to drive lifetime value.
Cox Automotive
Cox Automotive
Cox Automotive
Cox Automotive
Enjoy lunch sponsored by Shift Digital
Enjoy lunch sponsored by Shift Digital
Today, there is a disconnect between the customer experience online to in-store. Even if it seems seamless, your employees invest many hours of work to make it happen. Using some “real dealership footage” and a little bit of humor, Brian and Brad will discuss key factors that will transform your online experience into a seamless and transparent process from the initial chat on your website to funding the deal electronically. They are going to explore modern retailing at its finest.
Today, there is a disconnect between the customer experience online to in-store. Even if it seems seamless, your employees invest many hours of work to make it happen. Using some “real dealership footage” and a little bit of humor, Brian and Brad will discuss key factors that will transform your online experience into a seamless and transparent process from the initial chat on your website to funding the deal electronically. They are going to explore modern retailing at its finest.
Dealers are increasing their marketing spend as inventory levels and floor planning costs rise. How can dealers break through the marketing clutter to get more customers and prospects into their showrooms? We will introduce new strategies that are helping dealers accelerate sales, profits, and the growth of their local market share. Join speakers from CF Marketing and DealerFunnel for this intuitive mainstage panel.
Dealers are increasing their marketing spend as inventory levels and floor planning costs rise. How can dealers break through the marketing clutter to get more customers and prospects into their showrooms? We will introduce new strategies that are helping dealers accelerate sales, profits, and the growth of their local market share. Join speakers from CF Marketing and DealerFunnel for this intuitive mainstage panel.
Join conference moderator, Brian Pasch, in the main ballroom as he presents the winners of the first MRX Awards Ceremony!
Join conference moderator, Brian Pasch, in the main ballroom as he presents the winners of the first MRX Awards Ceremony!
Don’t miss out on the opportunity to network while enjoying cocktails and hors d’oeuvres.
Don’t miss out on the opportunity to network while enjoying cocktails and hors d’oeuvres.
Join us for the 2023 Modern Retailing Conference in Palm Beach, Florida on November 12-15, 2023!
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