Brian Pasch
Pasch Group
Immerse yourself in the MRC 2023 agenda, specifically curated to offer a glimpse into the future of automotive retail. Our lineup of sessions promises to deliver innovative insights and actionable strategies from industry leaders.
Get your Sunday started with an inspiration session.
Get your Sunday started with an inspiration session.
Must have the GA4 Add-On to attend. This 2 hour session providing practical, hands-on training with top industry experts addressing challenges and opportunities in GA4. To gain admission select the free GA4 Add-On to the purchase of your MRC Event Ticket. The meeting will be capped at 120 members so act fast!
Must have the GA4 Add-On to attend. This 2 hour session providing practical, hands-on training with top industry experts addressing challenges and opportunities in GA4. To gain admission select the free GA4 Add-On to the purchase of your MRC Event Ticket. The meeting will be capped at 120 members so act fast!
Pasch Group
DealerOn
Dealer Insights
Team Velocity
For those who have joined us for the GA4 Session, Lunch is available.
For those who have joined us for the GA4 Session, Lunch is available.
Check in for the event at the front desk, grab your badge, and find your way around the venue.
Check in for the event at the front desk, grab your badge, and find your way around the venue.
Join Brian Pasch in his kickoff keynote on the Main Stage discussing the latest breakthroughs in the Automotive Industry and review the major themes for the conference.
Join Brian Pasch in his kickoff keynote on the Main Stage discussing the latest breakthroughs in the Automotive Industry and review the major themes for the conference.
To improve the customer experience , dealers need to collect, leverage, and activate customer data and shopping activity to improve sales and service experiences. So what can dealers do to improve their CX through smarter data strategies?
To improve the customer experience , dealers need to collect, leverage, and activate customer data and shopping activity to improve sales and service experiences. So what can dealers do to improve their CX through smarter data strategies?
Offerlogix
fullthrottle.ai
Ansira
Spectrum Reach
With 2024 coming up fast, it’s important to understand the changing ways A.I. can make your life easier, as well as its limitations and pitfalls. Attendees will learn its use cases, and how to craft prompts to best use generative A.I. (like ChatGPT & Bard) in their marketing, listing Q&As, FAQs, website content, and more.
With 2024 coming up fast, it’s important to understand the changing ways A.I. can make your life easier, as well as its limitations and pitfalls. Attendees will learn its use cases, and how to craft prompts to best use generative A.I. (like ChatGPT & Bard) in their marketing, listing Q&As, FAQs, website content, and more.
In today’s evolving automotive retail landscape, providing a customer-centric experience is key to dealerships’ success. Join us for this engaging discussion designed to showcase the strategies and insights needed to understand the preferences of modern car buyers. Learn how to adapt to their needs and provide a superior end-to-end customer experience that not only boosts CPI and NPS scores but also maximizes profitability and operational efficiency at your dealership. It’s never been more important to align your dealership operations with the evolving needs and preferences of today’s car shoppers.
In today’s evolving automotive retail landscape, providing a customer-centric experience is key to dealerships’ success. Join us for this engaging discussion designed to showcase the strategies and insights needed to understand the preferences of modern car buyers. Learn how to adapt to their needs and provide a superior end-to-end customer experience that not only boosts CPI and NPS scores but also maximizes profitability and operational efficiency at your dealership. It’s never been more important to align your dealership operations with the evolving needs and preferences of today’s car shoppers.
Jeff Wyler Automotive Family 2023 User Experience Study:
What do consumers think about our efforts in automotive to leverage AI and a consumer data platform to enhance the online car shopping experience? Listen to them directly as I present the results of our 2023 User Experience study. Do shoppers like AI driven chat solutions? Can part of what we do with a “personalized” shopping experience “creep them out”? You will see these questions and more answered as I share the video answers from 12 different consumers.
Jeff Wyler Automotive Family 2023 User Experience Study:
What do consumers think about our efforts in automotive to leverage AI and a consumer data platform to enhance the online car shopping experience? Listen to them directly as I present the results of our 2023 User Experience study. Do shoppers like AI driven chat solutions? Can part of what we do with a “personalized” shopping experience “creep them out”? You will see these questions and more answered as I share the video answers from 12 different consumers.
Discover how auto dealers are taking their social media advertising to the next level with TikTok. In this 45-minute workshop you’ll hear from Nathanael Greklek, Mohawk Auto Group’s Chief of Branding, on developing a creative strategy to build a strong organic presence on TikTok. PCG Digital’s Paid Media Director Sarah Ciociola and Senior Social Media Specialist Chloe McGinley will demonstrate the latest advancements in TikTok advertising, including dynamic vehicle ads. Automotive marketers will learn how to showcase their inventory on TikTok and dealers will come away from this workshop with inspiration to rev up their video marketing strategy.
Discover how auto dealers are taking their social media advertising to the next level with TikTok. In this 45-minute workshop you’ll hear from Nathanael Greklek, Mohawk Auto Group’s Chief of Branding, on developing a creative strategy to build a strong organic presence on TikTok. PCG Digital’s Paid Media Director Sarah Ciociola and Senior Social Media Specialist Chloe McGinley will demonstrate the latest advancements in TikTok advertising, including dynamic vehicle ads. Automotive marketers will learn how to showcase their inventory on TikTok and dealers will come away from this workshop with inspiration to rev up their video marketing strategy.
Take a breather, grab a coffee and refreshments to keep your mind fresh
Take a breather, grab a coffee and refreshments to keep your mind fresh
Automotive-centric Customer Data Platforms (CDPs) have revolutionized the way automotive does business – but what does it take to actually make a CDP work? In this session, Fullpath CEO Aharon Horwitz will discuss what steps the industry will need to take grow and build on CDP technology, share the technical side of what it takes to build data integrations within complex dealership data ecosystem, and explore the potential that still awaits within the realm of first-party data through insightful analyses and real-world case studies.
Automotive-centric Customer Data Platforms (CDPs) have revolutionized the way automotive does business – but what does it take to actually make a CDP work? In this session, Fullpath CEO Aharon Horwitz will discuss what steps the industry will need to take grow and build on CDP technology, share the technical side of what it takes to build data integrations within complex dealership data ecosystem, and explore the potential that still awaits within the realm of first-party data through insightful analyses and real-world case studies.
Car shoppers compare shopping experiences across categories. They don’t just compare one car dealer to another. When shopping for a $50,000+ automobile, today’s shoppers wonder why the experience does not compare to shopping at Nordstrom or, why the hospitality doesn’t measure up to a vacation spend at a Marriott hotel. How can it be that purchasing a new iPhone is a more delightful experience than acquiring a new vehicle that sells for 50-100 times more?
Leading retailers, in all categories, are masters of creating a customer culture that delivers not just the basics of hospitality, service and value, but additionally their retail culture delivers a customer experience that surprises and delights.
Topics we’ll explore:
Included will be a case study that demonstrates a rare virtuous cycle in automotive retail: higher productivity per salesperson, increased net profit, faster transactions and happier customers. Does this sound too good to be true? Join us in Palm Beach for a thought provoking session on the future of automotive retail.
Car shoppers compare shopping experiences across categories. They don’t just compare one car dealer to another. When shopping for a $50,000+ automobile, today’s shoppers wonder why the experience does not compare to shopping at Nordstrom or, why the hospitality doesn’t measure up to a vacation spend at a Marriott hotel. How can it be that purchasing a new iPhone is a more delightful experience than acquiring a new vehicle that sells for 50-100 times more?
Leading retailers, in all categories, are masters of creating a customer culture that delivers not just the basics of hospitality, service and value, but additionally their retail culture delivers a customer experience that surprises and delights.
Topics we’ll explore:
Included will be a case study that demonstrates a rare virtuous cycle in automotive retail: higher productivity per salesperson, increased net profit, faster transactions and happier customers. Does this sound too good to be true? Join us in Palm Beach for a thought provoking session on the future of automotive retail.
Don’t miss out on the opportunity to network while enjoying cocktails and hors d’oeuvres.
Don’t miss out on the opportunity to network while enjoying cocktails and hors d’oeuvres.
Get ready for the day, enjoy buffet-style breakfast!
Get ready for the day, enjoy buffet-style breakfast!
How we communicate with our customers includes decisions on which technologies work best for each customer and the cadence by which messages are sent. Since most dealers don’t control cadence or store customer communication history, what can dealers do to upgrade their CX using smarter communication strategies?
How we communicate with our customers includes decisions on which technologies work best for each customer and the cadence by which messages are sent. Since most dealers don’t control cadence or store customer communication history, what can dealers do to upgrade their CX using smarter communication strategies?
Covideo Dealer Services
Stella Automotive AI
Podium
Proactive Dealer Solutions
Every day, dealerships lose valuable leads by not connecting their phone ups to qualified agents. With marketing spend growing and inventory rising, it’s critical to capitalize on every opportunity to bring in new business. In her keynote address, Cassie Broemmer, Chief Revenue Officer at Car Wars, will share stand-out call connection trends dealers need to be aware of, as well as common pitfalls in process and technology that are impacting both call connection and a dealership’s bottom line. She’ll offer actionable steps to turn your call connection performance into an asset for your dealership, instead of a liability to manage.
Every day, dealerships lose valuable leads by not connecting their phone ups to qualified agents. With marketing spend growing and inventory rising, it’s critical to capitalize on every opportunity to bring in new business. In her keynote address, Cassie Broemmer, Chief Revenue Officer at Car Wars, will share stand-out call connection trends dealers need to be aware of, as well as common pitfalls in process and technology that are impacting both call connection and a dealership’s bottom line. She’ll offer actionable steps to turn your call connection performance into an asset for your dealership, instead of a liability to manage.
Take a breather, grab a coffee and refreshments to keep your mind fresh
Take a breather, grab a coffee and refreshments to keep your mind fresh
Welcome to the jungle! The jungle of advertising in today’s new world! This is going to be a fully interactive workshop where the audience is just as important as the speakers who will be sharing real life examples and data to back it up. In this session we’re going to blow up the funnel as it stands today and hope you leave thinking less about a downward shoot and more about a continual evolution and circle. Stop focusing on how to just get the lead in the CRM and how to get shoppers attention before they realize they need you. Learn what your peers are doing at each stage of conscious and subconscious engagement and how it’s relevant to maintaining a winning strategy today. Learn where and how to fill in the holes so that you’re getting engagement at all stages of awareness and consideration. Learn what tech can help you along the way and help you achieve the best success in 2024 and beyond.
Welcome to the jungle! The jungle of advertising in today’s new world! This is going to be a fully interactive workshop where the audience is just as important as the speakers who will be sharing real life examples and data to back it up. In this session we’re going to blow up the funnel as it stands today and hope you leave thinking less about a downward shoot and more about a continual evolution and circle. Stop focusing on how to just get the lead in the CRM and how to get shoppers attention before they realize they need you. Learn what your peers are doing at each stage of conscious and subconscious engagement and how it’s relevant to maintaining a winning strategy today. Learn where and how to fill in the holes so that you’re getting engagement at all stages of awareness and consideration. Learn what tech can help you along the way and help you achieve the best success in 2024 and beyond.
Car insurance is a $300 billion category with a 100% attach rate. However, the vast majority of dealers do not participate in this profit stream, due to the operational complexity of salesperson training and insurance agency operations.
Learn how new solutions released in the last 12 months now let dealers build an insurance profit stream overnight, with no work or changes to their operations, while letting car buyers save $500+/year.
See how 20+ of the top 100 dealer groups are building 7-figure insurance profit streams, and how you can start benefiting from it.
Car insurance is a $300 billion category with a 100% attach rate. However, the vast majority of dealers do not participate in this profit stream, due to the operational complexity of salesperson training and insurance agency operations.
Learn how new solutions released in the last 12 months now let dealers build an insurance profit stream overnight, with no work or changes to their operations, while letting car buyers save $500+/year.
See how 20+ of the top 100 dealer groups are building 7-figure insurance profit streams, and how you can start benefiting from it.
Explore how to effectively track and analyze call outcomes in Google Analytics 4 (GA4) in this insightful session. Gain key strategies to better understand customer interactions, improve your automotive business’s customer service, and drive sales through optimized call management.
Explore how to effectively track and analyze call outcomes in Google Analytics 4 (GA4) in this insightful session. Gain key strategies to better understand customer interactions, improve your automotive business’s customer service, and drive sales through optimized call management.
Pack up your laptop and move to your next workshop rooms!
Pack up your laptop and move to your next workshop rooms!
“Most websites are bleeding money and don’t even know it.” In a digital age where every millisecond counts, can you afford to be in the dark? Google’s Core Web Vitals aren’t just metrics; they’re the lifeblood of your website’s user experience. Dive into transformative case studies boasting a 10X third-party-verified ROI and showcasing a 6X jump in mobile conversions. But there’s more lurking beneath the surface: third-party scripts that might be compromising your site’s speed and customer data. And for those looking to the future, we’ll unveil a novel approach to streaming websites for unparalleled speed. If you believe your website is more than just a digital storefront, but a pivotal asset, then mastering these vital signs is non-negotiable. Stay ahead, be informed, and lead the digital charge.
“Most websites are bleeding money and don’t even know it.” In a digital age where every millisecond counts, can you afford to be in the dark? Google’s Core Web Vitals aren’t just metrics; they’re the lifeblood of your website’s user experience. Dive into transformative case studies boasting a 10X third-party-verified ROI and showcasing a 6X jump in mobile conversions. But there’s more lurking beneath the surface: third-party scripts that might be compromising your site’s speed and customer data. And for those looking to the future, we’ll unveil a novel approach to streaming websites for unparalleled speed. If you believe your website is more than just a digital storefront, but a pivotal asset, then mastering these vital signs is non-negotiable. Stay ahead, be informed, and lead the digital charge.
In this session we will explore the ways in which machine-based decisioning can be harnessed to enhance various facets of retail operations. From inventory management, to media placement, and customer experience. We will shed light on the power of algorithms and data analytics in making strategic decisions that lead to success. Case studies will be shared that will demonstrate how when you let the machines do their thing the numbers will go in your favor. We will share the type of data that fuels the machine to provide the best results.
In this session we will explore the ways in which machine-based decisioning can be harnessed to enhance various facets of retail operations. From inventory management, to media placement, and customer experience. We will shed light on the power of algorithms and data analytics in making strategic decisions that lead to success. Case studies will be shared that will demonstrate how when you let the machines do their thing the numbers will go in your favor. We will share the type of data that fuels the machine to provide the best results.
Many dealers are still having issues configuring GA4. In this workshop, industry experts will review a newly released implementation guide and discuss how to set up GA4 to build effective reports using the ASC framework. Bring your challenge and frustrations and we will be able to answer most questions on the spot.
Many dealers are still having issues configuring GA4. In this workshop, industry experts will review a newly released implementation guide and discuss how to set up GA4 to build effective reports using the ASC framework. Bring your challenge and frustrations and we will be able to answer most questions on the spot.
Enjoy lunch sponsored by Effectv.
Enjoy lunch sponsored by Effectv.
The experience customers have with your company influences their perception of your brand and contributes to their decision to do business with you. There are other factors at play such as location, availability, and cost, but the most impactful way to put your business in the best position to do business with the highest number of customers for the longest period of time is to continually provide them the best experience possible.
Excellence in Customer Experience (CX) is not a lofty ideal and can be achieved, in part, through a focused approach of cultivating a CX Mindset in your customer facing employees. This mindset creates a foundational basis from which sales and service advisors can approach customer interactions with an empathetic viewpoint that establishes rapport and builds relationships.
Join Gary Graves CoFounder & CEO of TotalCX at MRC 2023 where you can adopt a CX Mindset by learning about the customer perspective.
You’ll also learn how to affect a positive experience with your customers with a persuasive toolkit adopted for the CX Mindset from Aristotle’s Rhetoric, a timeless text used in several applications from politics and law, to negotiation and sales.
The experience customers have with your company influences their perception of your brand and contributes to their decision to do business with you. There are other factors at play such as location, availability, and cost, but the most impactful way to put your business in the best position to do business with the highest number of customers for the longest period of time is to continually provide them the best experience possible.
Excellence in Customer Experience (CX) is not a lofty ideal and can be achieved, in part, through a focused approach of cultivating a CX Mindset in your customer facing employees. This mindset creates a foundational basis from which sales and service advisors can approach customer interactions with an empathetic viewpoint that establishes rapport and builds relationships.
Join Gary Graves CoFounder & CEO of TotalCX at MRC 2023 where you can adopt a CX Mindset by learning about the customer perspective.
You’ll also learn how to affect a positive experience with your customers with a persuasive toolkit adopted for the CX Mindset from Aristotle’s Rhetoric, a timeless text used in several applications from politics and law, to negotiation and sales.
2024 is just around the corner, and the fact that it is an election year alone can significantly affect how your media buying strategy and implementation tactics. Staying ahead of media trends is what will set you up for success in the next year (and beyond). Join Ansira’s EVP of Media Catie Cryder and Senior Director of Media Liz Nelligan as they share helpful recommendations, insights, and objectives for taking your 2024 media planning to the next level. Key takeaways include trends in cross media consumption and how they influence planning and spend, staying compliant with privacy updates, and key performance indicators (KPIs) and goals to evaluate performance.
2024 is just around the corner, and the fact that it is an election year alone can significantly affect how your media buying strategy and implementation tactics. Staying ahead of media trends is what will set you up for success in the next year (and beyond). Join Ansira’s EVP of Media Catie Cryder and Senior Director of Media Liz Nelligan as they share helpful recommendations, insights, and objectives for taking your 2024 media planning to the next level. Key takeaways include trends in cross media consumption and how they influence planning and spend, staying compliant with privacy updates, and key performance indicators (KPIs) and goals to evaluate performance.
Attendees will leave with a clear understanding of how mastering these new communication strategies can drive more sales and help grow their businesses. In this session, attendees will learn the latest modern communication strategies for sales success. From A.I. messaging and making use of social media to video, emojis, and GIFs, we’ll cover the latest tools and techniques for capturing your customers’ attention and keeping them engaged. You’ll discover how to create compelling sales messages that stand out in a crowded digital landscape, and how to use these new communication strategies to build stronger relationships with your customers. By the end of this session, you’ll have a toolkit of modern communication strategies that you can implement immediately to drive more sales and grow your business.
Attendees will leave with a clear understanding of how mastering these new communication strategies can drive more sales and help grow their businesses. In this session, attendees will learn the latest modern communication strategies for sales success. From A.I. messaging and making use of social media to video, emojis, and GIFs, we’ll cover the latest tools and techniques for capturing your customers’ attention and keeping them engaged. You’ll discover how to create compelling sales messages that stand out in a crowded digital landscape, and how to use these new communication strategies to build stronger relationships with your customers. By the end of this session, you’ll have a toolkit of modern communication strategies that you can implement immediately to drive more sales and grow your business.
In this workshop Glenn shares where we got it wrong, and how some dealers figured it out and what we need to learn from DR as we look towards CDPs.
Great tactical strategies to help you go back to the dealership with immediate ways to impact the bottom line.
In this workshop Glenn shares where we got it wrong, and how some dealers figured it out and what we need to learn from DR as we look towards CDPs.
Great tactical strategies to help you go back to the dealership with immediate ways to impact the bottom line.
In today’s world, car buyers expect a shopping experience that is seamless, frictionless, and omnichannel. They want to know that they can get the same service online as they do in-store. Don’t let your dealership fall behind! Learn how to level up your customer experience and leverage technology to deliver a transparent, fast, and seamless car buying and financing experience. Hear from your peers about their best practices and gain new insights on how to win more deals and maximize profits. With these strategies, you can stand out from the competition and give your customers the experience they deserve.
In today’s world, car buyers expect a shopping experience that is seamless, frictionless, and omnichannel. They want to know that they can get the same service online as they do in-store. Don’t let your dealership fall behind! Learn how to level up your customer experience and leverage technology to deliver a transparent, fast, and seamless car buying and financing experience. Hear from your peers about their best practices and gain new insights on how to win more deals and maximize profits. With these strategies, you can stand out from the competition and give your customers the experience they deserve.
Reineke Family Dealerships
Upstart Auto Retail
Lexus of Lehigh Valley
Take a breather, grab a coffee and refreshments to keep your mind fresh
Take a breather, grab a coffee and refreshments to keep your mind fresh
Search — especially Organic Search — is filled with misconceptions and vendor misinformation… Designed to be digestible for Dealer Principals, CMOs, GMs, and Marketing Professionals, this presentation is packed with 27 actionable takeaways, that even most seasoned marketers aren’t aware of.
This presentation is designed and presented by a veteran of automotive marketing, with 15 years of dealership and vendor experience. Attendees will be offered a no-pitch, store-specific SEO evaluation with actionable information rather than busywork. Come learn something new!
Search — especially Organic Search — is filled with misconceptions and vendor misinformation… Designed to be digestible for Dealer Principals, CMOs, GMs, and Marketing Professionals, this presentation is packed with 27 actionable takeaways, that even most seasoned marketers aren’t aware of.
This presentation is designed and presented by a veteran of automotive marketing, with 15 years of dealership and vendor experience. Attendees will be offered a no-pitch, store-specific SEO evaluation with actionable information rather than busywork. Come learn something new!
Wikimotive
Wikimotive
Wikimotive
Wikimotive
Wikimotive
As more dealers consider how to manage their first-party data, technology companies are meeting that interest with a variety of CDP solutions. Unifying customer data means bringing in all the important consumer touchpoints (and data) as well as filling data gaps using third-party sources. How are CDPs helping dealers create a better customer experience while also reducing costs and introducing new revenue streams.
As more dealers consider how to manage their first-party data, technology companies are meeting that interest with a variety of CDP solutions. Unifying customer data means bringing in all the important consumer touchpoints (and data) as well as filling data gaps using third-party sources. How are CDPs helping dealers create a better customer experience while also reducing costs and introducing new revenue streams.
Tealium
Equifax
Orbee
CallRevu
Client Command
Hear from 5 members of the CXO comprised of groups larger than 10 stores on what they see the trend to be in 2024. In this session take a deep dive into actual strategies dealerships have executed to eliminate all or majority of third party listing sites to enhance their first party strategy. Hear real ways of measuring success and real savings from evolving their strategy to rely more on first party data and engagement.
Hear from 5 members of the CXO comprised of groups larger than 10 stores on what they see the trend to be in 2024. In this session take a deep dive into actual strategies dealerships have executed to eliminate all or majority of third party listing sites to enhance their first party strategy. Hear real ways of measuring success and real savings from evolving their strategy to rely more on first party data and engagement.
Modern Automotive Group
C. Harper Auto Group
C. Harper Auto Group
Walt Massey Auto Group
Alpha Automotive Group
Don’t miss out on the opportunity to network while enjoying cocktails and hors d’oeuvres.
Don’t miss out on the opportunity to network while enjoying cocktails and hors d’oeuvres.
Get ready for the day, enjoy buffet-style breakfast!
Get ready for the day, enjoy buffet-style breakfast!
Join Outsell’s President and Chief Commercial Officer, John Clavadetscher, as we explore the dynamic intersection of traditional retail and automotive with a keen eye on high value customers. While Sol Price would have been wary of traditional Automotive Retail practices, it’s heartening to see the industry evolve. And how Automotive is winning and seeing increases in service loyalty, gross margin, and improved marketing effectiveness.
Let’s explore this shift and how Automotive Retail is now embracing data-driven customer engagement platforms, akin to Price’s innovative concepts. See how top dealer groups and OEMS are leveraging the tools to understand their best customers better, personalize communication, and optimize product offerings for increased customer loyalty and profitability.
Join Outsell’s President and Chief Commercial Officer, John Clavadetscher, as we explore the dynamic intersection of traditional retail and automotive with a keen eye on high value customers. While Sol Price would have been wary of traditional Automotive Retail practices, it’s heartening to see the industry evolve. And how Automotive is winning and seeing increases in service loyalty, gross margin, and improved marketing effectiveness.
Let’s explore this shift and how Automotive Retail is now embracing data-driven customer engagement platforms, akin to Price’s innovative concepts. See how top dealer groups and OEMS are leveraging the tools to understand their best customers better, personalize communication, and optimize product offerings for increased customer loyalty and profitability.
Dealerships must invest in the foundational elements that determine what is pushed into marketing tools. Data is trapped behind silos and because tools were never designed to and are incapable of tracking, storing or reacting to customer behaviors.
In this session, learn how you can select the right marketing and CDP to deliver sales success with actionable data and tools and be able to answer important questions like:
Dealerships must invest in the foundational elements that determine what is pushed into marketing tools. Data is trapped behind silos and because tools were never designed to and are incapable of tracking, storing or reacting to customer behaviors.
In this session, learn how you can select the right marketing and CDP to deliver sales success with actionable data and tools and be able to answer important questions like:
Amazon is increasingly becoming a part of the automotive shopping experience. So how can automotive retailers take advantage of this growth? Hear from directly from our panel of subject matter experts; Amber Daniel, Direct of Product Strategy for Polk Automotive Solutions, Carson Henry Founder, CEO of Cognition and Tim Daher, Senior Account Executive Automotive for Amazon.
Amazon is increasingly becoming a part of the automotive shopping experience. So how can automotive retailers take advantage of this growth? Hear from directly from our panel of subject matter experts; Amber Daniel, Direct of Product Strategy for Polk Automotive Solutions, Carson Henry Founder, CEO of Cognition and Tim Daher, Senior Account Executive Automotive for Amazon.
Polk Automotive Solutions S&P Global Mobility
Cognition
Amazon Ads
Discover how to properly set up and implement ASC events into your Google Ads account as well as customizing pre-existing events within the ASC spec to expand upon the data that is available to you. With a step-by-step guide, you’ll elevate your Google Ads campaigns to new performance peaks.
Discover how to properly set up and implement ASC events into your Google Ads account as well as customizing pre-existing events within the ASC spec to expand upon the data that is available to you. With a step-by-step guide, you’ll elevate your Google Ads campaigns to new performance peaks.
Take a breather, grab a coffee and refreshments to keep your mind fresh
Take a breather, grab a coffee and refreshments to keep your mind fresh
Improving the customer experience involves changing the way we engage consumers who are shopping online and giving them the information that they need, at the right moment in time. Learn about how these companies are partnering with dealers to create new levels of success, more effective use of their employees, and an elevated customer experience. Join speakers from AutoFi, and iPacket on the mainstage for this innovative session.
Improving the customer experience involves changing the way we engage consumers who are shopping online and giving them the information that they need, at the right moment in time. Learn about how these companies are partnering with dealers to create new levels of success, more effective use of their employees, and an elevated customer experience. Join speakers from AutoFi, and iPacket on the mainstage for this innovative session.
CAI has aligned to leverage proprietary data and insights to provide dealers with omni-channel solutions enabling digital and connect workflows so they can meet their shoppers needs online, at home, in the store or hybrid and continue to drive lifetime value.
CAI has aligned to leverage proprietary data and insights to provide dealers with omni-channel solutions enabling digital and connect workflows so they can meet their shoppers needs online, at home, in the store or hybrid and continue to drive lifetime value.
Cox Automotive
Cox Automotive
Cox Automotive
Cox Automotive
Enjoy lunch sponsored by Shift Digital
Enjoy lunch sponsored by Shift Digital
Today, there is a disconnect between the customer experience online to in-store. Even if it seems seamless, your employees invest many hours of work to make it happen. Using some “real dealership footage” and a little bit of humor, Brian and Brad will discuss key factors that will transform your online experience into a seamless and transparent process from the initial chat on your website to funding the deal electronically. They are going to explore modern retailing at its finest.
Today, there is a disconnect between the customer experience online to in-store. Even if it seems seamless, your employees invest many hours of work to make it happen. Using some “real dealership footage” and a little bit of humor, Brian and Brad will discuss key factors that will transform your online experience into a seamless and transparent process from the initial chat on your website to funding the deal electronically. They are going to explore modern retailing at its finest.
Dealers are increasing their marketing spend as inventory levels and floor planning costs rise. How can dealers break through the marketing clutter to get more customers and prospects into their showrooms? We will introduce new strategies that are helping dealers accelerate sales, profits, and the growth of their local market share. Join speakers from CF Marketing and DealerFunnel for this intuitive mainstage panel.
Dealers are increasing their marketing spend as inventory levels and floor planning costs rise. How can dealers break through the marketing clutter to get more customers and prospects into their showrooms? We will introduce new strategies that are helping dealers accelerate sales, profits, and the growth of their local market share. Join speakers from CF Marketing and DealerFunnel for this intuitive mainstage panel.
CF Search Marketing
Dealer Funnel
Lotlinx
Alpha Automotive Group
Join conference moderator, Brian Pasch, in the main ballroom as he presents the winners of the first MRX Awards Ceremony!
Join conference moderator, Brian Pasch, in the main ballroom as he presents the winners of the first MRX Awards Ceremony!
Don’t miss out on the opportunity to network while enjoying cocktails and hors d’oeuvres.
Don’t miss out on the opportunity to network while enjoying cocktails and hors d’oeuvres.
Join us for the 2023 Modern Retailing Conference in Palm Beach, Florida on November 17-19, 2024!
© Pasch Group 2023 | All Right Reserved
Sign Up for Updates
