Brian Pasch
Pasch Group
Join GA4 experts Brian Pasch, Colleen Harris of Ansira, and Dustin Lester of DealerOn for an exclusive, hands-on training session designed specifically for automotive dealers. This session will dive deep into mastering Google Analytics 4, ensuring you’re prepared to optimize your dealership’s data and marketing performance.
What You’ll Learn:
Prepare your data for the future—grab your tickets today! Don’t forget to select the free GA4 Training Session Add-On below the ticket options during checkout!
Join Brian Pasch in the Ballroom for the signature Kickoff session discussing the latest breakthroughs in the automotive industry!
Pasch Group
Dive headfirst into the event with a keynote address from Mike Staton, President of the National Automobile Dealers Association, for insightful discussions on the future of the industry.
NADA
Many dealer groups have started to invest in Customer Data Platforms (CDP) and so we will get an update on the measurable results which dealers are seeing from these new investments. We will discuss the critical role which third-party data and identity resolution plays in fully maximizing the benefits of a CDP.
Tealium
Activator Dealer Solutions
Pasch Group
Client Command
TransUnion
Clarivoy
Grab a coffee, relax, and catch up with fellow attendees. It’s the perfect time to recharge and chat before the next session. ☕️
Join Client Command’s VP of Product, Megan Horton as she presents Client Command’s audit of commonly used audiences in automotive. Dealers will be able to see how many consumers are actually shopping in DMS, CRM, In-Equity, Demographic, In-Market, and Specific/Make Model audiences. Following Client Command’s workshop during DMSC, Megan will be presenting our most recent findings and updated shopper statistics as we round out 2024.
Client Command
This workshop will guide automotive dealers and marketers through the crucial role of multi-touch attribution and the power of first-party data in modern automotive retail. By uncovering the hidden journey of anonymous shoppers—who make up 90% of car buyers—participants will learn how failing to properly track and utilize this data leads to lost sales and wasted marketing spend. With a focus on accountability, audience precision, and real-world application, the session emphasizes the importance of first-party data in accurately measuring marketing effectiveness and maximizing return on investment in today’s competitive automotive landscape.
Clarivoy
Today’s multiscreen media landscape can be a quagmire for auto marketers. The constant churn and overwhelming choice for auto intenders of where to spend time viewing content are making it difficult for campaigns to reach a critical mass of consumers. By focusing on outcomes, following data, and reaching auto intenders where they spend their time, you can harness the chaos into ROI.
Spectrum Reach
In today’s rapidly evolving digital landscape, first-party data is becoming the cornerstone of smarter, more efficient marketing strategies. In this keynote presentation, we will explore how prioritizing the effective use of first-party data can help dealerships stay ahead of privacy regulations, streamline their marketing efforts, and achieve a better ROI. We’ll discuss how first-party data activation – through CDPs and AI – leads to cleaner, more reliable insights, ultimately improving campaign performance and building stronger, more personalized customer relationships.
Fullpath
Join this session to dive deep into practical strategies and tools. Gain actionable insights that you can apply right away.
Pasch Group
Auto Genius
Kick back and enjoy a variety of drinks and snacks, hang with other attendees, and have some fun as we wind down with cocktail hour.
Join us for the 2024 Modern Retailing Conference in Palm Beach, Florida on November 17-19, 2024!
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