Andy Shaffer
Tealium
Andy Shaffer has spent his career in and around the Auto industry. In his current role, Andy is the Global Auto/Mobility Industry Principal for Tealium – the most trusted Customer Data Platform (CDP). Prior to joining Tealium, Andy worked at Treasure Data, leading their focused work in the Auto Industry. Before making the switch to Technology, Andy worked at Ford Motor Company, Ferrari / Maserati, and Mercedes-Benz in various sales and marketing leadership positions. He even sold cars at one point in his career.
Andy is passionate about helping everyone in the auto business recognize and leverage the power of their data.
As more dealers consider how to manage their first-party data, technology companies are meeting that interest with a variety of CDP solutions. Unifying customer data means bringing in all the important consumer touchpoints (and data) as well as filling data gaps using third-party sources. How are CDPs helping dealers create a better customer experience while also reducing costs and introducing new revenue streams.
As more dealers consider how to manage their first-party data, technology companies are meeting that interest with a variety of CDP solutions. Unifying customer data means bringing in all the important consumer touchpoints (and data) as well as filling data gaps using third-party sources. How are CDPs helping dealers create a better customer experience while also reducing costs and introducing new revenue streams.
Tealium
Equifax
Orbee
CallRevu
Client Command
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