Andy Shaffer

Global Industry Principal - Auto/Mobility

Andy Shaffer is a seasoned executive leader with a proven track record of driving growth at every stage of his career. Adept at thriving in both established corporate environments and independent roles, Andy excels in utilizing technology to develop and execute strategic plans that deliver exceptional business outcomes. His expertise in product and marketing enables him to build strong brands and drive profitable sales through integrated, cross-functional marketing strategies. Committed to leading change and creating substantial value, Andy continuously learns, develops, and applies new skills and technologies to stay at the forefront of industry advancements.

Speaker Sessions

2:15pm

Day 1

Customer Data Platforms Are Not A Shiny Object

Many dealer groups have started to invest in Customer Data Platforms (CDP) and so we will get an update on the measurable results which dealers are seeing from these new investments. We will discuss the critical role which third-party data and identity resolution plays in fully maximizing the benefits of a CDP.