Andy Shaffer
Tealium
Angelica brings more than 30 years of automotive experience to the Equifax auto leadership team. Starting her career as a hostess/greeter in a dealership while in college, she worked her way up through sales, F&I, sales management, and finally managing the sales and operations for the largest Honda Dealership in New England. She subsequently held several key sales leadership roles at Cox Automotive’s AutoTrader, and at DealerRater where she was responsible for driving growth through substantive strategic alliances. She is currently vice president of Enterprise Alliances for the Automotive Industry at Equifax where she helps her team find innovative ways to solve real world pain points, drive growth and improve business performance, while remaining a passionate advocate for the industry and a trusted resource for her partners.
As more dealers consider how to manage their first-party data, technology companies are meeting that interest with a variety of CDP solutions. Unifying customer data means bringing in all the important consumer touchpoints (and data) as well as filling data gaps using third-party sources. How are CDPs helping dealers create a better customer experience while also reducing costs and introducing new revenue streams.
As more dealers consider how to manage their first-party data, technology companies are meeting that interest with a variety of CDP solutions. Unifying customer data means bringing in all the important consumer touchpoints (and data) as well as filling data gaps using third-party sources. How are CDPs helping dealers create a better customer experience while also reducing costs and introducing new revenue streams.
Tealium
Equifax
Orbee
CallRevu
Client Command
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