Aaron Bickart
Offerlogix
Elevate your dealership with our expanded education tracks, addressing both present and future considerations in People, Processes, and Technology. Gain the knowledge and tools to foster growth and operational efficiency for years to come within your dealership.
This track seeks to explore the vast spectrum of customer experience technology available in today’s automotive retail environment. Attendees will discover cutting-edge technological solutions designed to enhance customer interactions and streamline processes, from point of contact to the final sale. By adopting these technologies, dealerships can significantly elevate their service offerings and the overall customer experience.
To improve the customer experience, dealers need to collect and leverage the shopping data for their customers and prospects instead of throwing the data away. So what can dealers do to improve their CX through smarter data strategies?
Join speakers from Ansira, CDK Global, fullthrottle.ai, Offerlogix, Spectrum Reach Automotive and TransUnion on the mainstage for this breakthrough session.
To improve the customer experience, dealers need to collect and leverage the shopping data for their customers and prospects instead of throwing the data away. So what can dealers do to improve their CX through smarter data strategies?
Join speakers from Ansira, CDK Global, fullthrottle.ai, Offerlogix, Spectrum Reach Automotive and TransUnion on the mainstage for this breakthrough session.
Offerlogix
fullthrottle.ai
CDK Global
TransUnion
Ansira
Spectrum Reach
Jeff Wyler Automotive Family 2023 User Experience Study:
What do consumers think about our efforts in automotive to leverage AI and a consumer data platform to enhance the online car shopping experience? Listen to them directly as I present the results of our 2023 User Experience study. Do shoppers like AI driven chat solutions? Can part of what we do with a “personalized” shopping experience “creep them out”? You will see these questions and more answered as I share the video answers from 12 different consumers.
Jeff Wyler Automotive Family 2023 User Experience Study:
What do consumers think about our efforts in automotive to leverage AI and a consumer data platform to enhance the online car shopping experience? Listen to them directly as I present the results of our 2023 User Experience study. Do shoppers like AI driven chat solutions? Can part of what we do with a “personalized” shopping experience “creep them out”? You will see these questions and more answered as I share the video answers from 12 different consumers.
Automotive-centric Customer Data Platforms (CDPs) have revolutionized the way automotive does business – but what does it take to actually make a CDP work? In this session, Fullpath CEO Aharon Horwitz will discuss what steps the industry will need to take grow and build on CDP technology, share the technical side of what it takes to build data integrations within complex dealership data ecosystem, and explore the potential that still awaits within the realm of first-party data through insightful analyses and real-world case studies.
Automotive-centric Customer Data Platforms (CDPs) have revolutionized the way automotive does business – but what does it take to actually make a CDP work? In this session, Fullpath CEO Aharon Horwitz will discuss what steps the industry will need to take grow and build on CDP technology, share the technical side of what it takes to build data integrations within complex dealership data ecosystem, and explore the potential that still awaits within the realm of first-party data through insightful analyses and real-world case studies.
Every day, dealerships lose valuable leads by not connecting their phone ups to qualified agents. With marketing spend growing and inventory rising, it’s critical to capitalize on every opportunity to bring in new business. In her keynote address, Cassie Broemmer, Chief Revenue Officer at Car Wars, will share stand-out call connection trends dealers need to be aware of, as well as common pitfalls in process and technology that are impacting both call connection and a dealership’s bottom line. She’ll offer actionable steps to turn your call connection performance into an asset for your dealership, instead of a liability to manage.
Every day, dealerships lose valuable leads by not connecting their phone ups to qualified agents. With marketing spend growing and inventory rising, it’s critical to capitalize on every opportunity to bring in new business. In her keynote address, Cassie Broemmer, Chief Revenue Officer at Car Wars, will share stand-out call connection trends dealers need to be aware of, as well as common pitfalls in process and technology that are impacting both call connection and a dealership’s bottom line. She’ll offer actionable steps to turn your call connection performance into an asset for your dealership, instead of a liability to manage.
Attendees will leave with a clear understanding of how mastering these new communication strategies can drive more sales and help grow their businesses. In this session, attendees will learn the latest modern communication strategies for sales success. From A.I. messaging and making use of social media to video, emojis, and GIFs, we’ll cover the latest tools and techniques for capturing your customers’ attention and keeping them engaged. You’ll discover how to create compelling sales messages that stand out in a crowded digital landscape, and how to use these new communication strategies to build stronger relationships with your customers. By the end of this session, you’ll have a toolkit of modern communication strategies that you can implement immediately to drive more sales and grow your business.
Attendees will leave with a clear understanding of how mastering these new communication strategies can drive more sales and help grow their businesses. In this session, attendees will learn the latest modern communication strategies for sales success. From A.I. messaging and making use of social media to video, emojis, and GIFs, we’ll cover the latest tools and techniques for capturing your customers’ attention and keeping them engaged. You’ll discover how to create compelling sales messages that stand out in a crowded digital landscape, and how to use these new communication strategies to build stronger relationships with your customers. By the end of this session, you’ll have a toolkit of modern communication strategies that you can implement immediately to drive more sales and grow your business.
In today’s world, car buyers expect a shopping experience that is seamless, frictionless, and omnichannel. They want to know that they can get the same service online as they do in-store. Don’t let your dealership fall behind! Learn how to level up your customer experience and leverage technology to deliver a transparent, fast, and seamless car buying and financing experience. Hear from your peers about their best practices and gain new insights on how to win more deals and maximize profits. With these strategies, you can stand out from the competition and give your customers the experience they deserve.
In today’s world, car buyers expect a shopping experience that is seamless, frictionless, and omnichannel. They want to know that they can get the same service online as they do in-store. Don’t let your dealership fall behind! Learn how to level up your customer experience and leverage technology to deliver a transparent, fast, and seamless car buying and financing experience. Hear from your peers about their best practices and gain new insights on how to win more deals and maximize profits. With these strategies, you can stand out from the competition and give your customers the experience they deserve.
As more dealers consider how to manage their first-party data, technology companies are meeting that interest with a variety of CDP solutions. Unifying customer data means bringing in all the important consumer touchpoints (and data) as well as filling data gaps using third-party sources. How are CDPs helping dealers create a better customer experience while also reducing costs and introducing new revenue streams.
As more dealers consider how to manage their first-party data, technology companies are meeting that interest with a variety of CDP solutions. Unifying customer data means bringing in all the important consumer touchpoints (and data) as well as filling data gaps using third-party sources. How are CDPs helping dealers create a better customer experience while also reducing costs and introducing new revenue streams.
CAI has aligned to leverage proprietary data and insights to provide dealers with omni-channel solutions enabling digital and connect workflows so they can meet their shoppers needs online, at home, in the store or hybrid and continue to drive lifetime value.
CAI has aligned to leverage proprietary data and insights to provide dealers with omni-channel solutions enabling digital and connect workflows so they can meet their shoppers needs online, at home, in the store or hybrid and continue to drive lifetime value.
Cox Automotive
Cox Automotive
Cox Automotive
Cox Automotive
In the era of customer-centricity, the Personalized Marketing Messaging Track will enlighten attendees on the science and art of creating tailored marketing messages. This track will guide attendees on how to leverage data to understand customer behavior, enabling the crafting of customized marketing communications that resonate with the individual customer, ultimately leading to more effective engagement and higher sales.
How we communicate with our customers includes decisions on which technologies work best for each customer and the cadence by which messages are sent. Since most dealers don’t control cadence or store customer communication history, what can dealers do to upgrade their CX using smarter communication strategies?
Join speakers from Konect.ai, Podium, Snapcell, and Proactive Dealer Solutions on the mainstage for this panel session.
How we communicate with our customers includes decisions on which technologies work best for each customer and the cadence by which messages are sent. Since most dealers don’t control cadence or store customer communication history, what can dealers do to upgrade their CX using smarter communication strategies?
Join speakers from Konect.ai, Podium, Snapcell, and Proactive Dealer Solutions on the mainstage for this panel session.
Konect.ai
Covideo Dealer Services
Podium
Proactive Dealer Solutions
Discover how auto dealers are taking their social media advertising to the next level with TikTok. In this 45-minute workshop you’ll hear from Nathanael Greklek, Mohawk Auto Group’s Chief of Branding, on developing a creative strategy to build a strong organic presence on TikTok. PCG Digital’s Paid Media Director Sarah Ciociola and Senior Social Media Specialist Chloe McGinley will demonstrate the latest advancements in TikTok advertising, including dynamic vehicle ads. Automotive marketers will learn how to showcase their inventory on TikTok and dealers will come away from this workshop with inspiration to rev up their video marketing strategy.
Discover how auto dealers are taking their social media advertising to the next level with TikTok. In this 45-minute workshop you’ll hear from Nathanael Greklek, Mohawk Auto Group’s Chief of Branding, on developing a creative strategy to build a strong organic presence on TikTok. PCG Digital’s Paid Media Director Sarah Ciociola and Senior Social Media Specialist Chloe McGinley will demonstrate the latest advancements in TikTok advertising, including dynamic vehicle ads. Automotive marketers will learn how to showcase their inventory on TikTok and dealers will come away from this workshop with inspiration to rev up their video marketing strategy.
Dealerships must invest in the foundational elements that determine what is pushed into marketing tools. Data is trapped behind silos and because tools were never designed to and are incapable of tracking, storing or reacting to customer behaviors.
In this session, learn how you can select the right marketing and CDP to deliver sales success with actionable data and tools and be able to answer important questions like:
Dealerships must invest in the foundational elements that determine what is pushed into marketing tools. Data is trapped behind silos and because tools were never designed to and are incapable of tracking, storing or reacting to customer behaviors.
In this session, learn how you can select the right marketing and CDP to deliver sales success with actionable data and tools and be able to answer important questions like:
Dealers are increasing their marketing spend as inventory levels and floor planning costs rise. How can dealers break through the marketing clutter to get more customers and prospects into their showrooms? We will introduce new strategies that are helping dealers accelerate sales, profits, and the growth of their local market share. Join speakers from CF Marketing and DealerFunnel for this intuitive mainstage panel.
Dealers are increasing their marketing spend as inventory levels and floor planning costs rise. How can dealers break through the marketing clutter to get more customers and prospects into their showrooms? We will introduce new strategies that are helping dealers accelerate sales, profits, and the growth of their local market share. Join speakers from CF Marketing and DealerFunnel for this intuitive mainstage panel.
Embarking on the Sales Experience & Acquisition Track, attendees will be exposed to innovative sales methodologies and acquisition strategies. This track aims to provide insights into enhancing sales practices, optimizing the customer journey, and utilizing data-driven approaches to attract and convert potential customers into loyal buyers. It offers an unparalleled opportunity for automotive industry professionals to refine their strategies, enrich their understanding of customer behavior, and ultimately boost dealership performance and growth.
Car shoppers compare shopping experiences across categories. They don’t just compare one car dealer to another. When shopping for a $50,000+ automobile, today’s shoppers wonder why the experience does not compare to shopping at Nordstrom or, why the hospitality doesn’t measure up to a vacation spend at a Marriott hotel. How can it be that purchasing a new iPhone is a more delightful experience than acquiring a new vehicle that sells for 50-100 times more?
Leading retailers, in all categories, are masters of creating a customer culture that delivers not just the basics of hospitality, service and value, but additionally their retail culture delivers a customer experience that surprises and delights.
Topics we’ll explore:
Included will be a case study that demonstrates a rare virtuous cycle in automotive retail: higher productivity per salesperson, increased net profit, faster transactions and happier customers. Does this sound too good to be true? Join us in Palm Beach for a thought provoking session on the future of automotive retail.
Car shoppers compare shopping experiences across categories. They don’t just compare one car dealer to another. When shopping for a $50,000+ automobile, today’s shoppers wonder why the experience does not compare to shopping at Nordstrom or, why the hospitality doesn’t measure up to a vacation spend at a Marriott hotel. How can it be that purchasing a new iPhone is a more delightful experience than acquiring a new vehicle that sells for 50-100 times more?
Leading retailers, in all categories, are masters of creating a customer culture that delivers not just the basics of hospitality, service and value, but additionally their retail culture delivers a customer experience that surprises and delights.
Topics we’ll explore:
Included will be a case study that demonstrates a rare virtuous cycle in automotive retail: higher productivity per salesperson, increased net profit, faster transactions and happier customers. Does this sound too good to be true? Join us in Palm Beach for a thought provoking session on the future of automotive retail.
In this workshop Glenn shares where we got it wrong, and how some dealers figured and what we need to learn from DR as we look towards CDPs.
Great tactical strategies to help you go back to the dealership with immediate ways to impact the bottom line.
In this workshop Glenn shares where we got it wrong, and how some dealers figured and what we need to learn from DR as we look towards CDPs.
Great tactical strategies to help you go back to the dealership with immediate ways to impact the bottom line.
Search — especially Organic Search — is filled with misconceptions and vendor misinformation… Designed to be digestible for Dealer Principals, CMOs, GMs, and Marketing Professionals, this presentation is packed with 27 actionable takeaways, that even most seasoned marketers aren’t aware of.
This presentation is designed and presented by a veteran of automotive marketing, with 15 years of dealership and vendor experience. Attendees will be offered a no-pitch, store-specific SEO evaluation with actionable information rather than busywork. Come learn something new!
Search — especially Organic Search — is filled with misconceptions and vendor misinformation… Designed to be digestible for Dealer Principals, CMOs, GMs, and Marketing Professionals, this presentation is packed with 27 actionable takeaways, that even most seasoned marketers aren’t aware of.
This presentation is designed and presented by a veteran of automotive marketing, with 15 years of dealership and vendor experience. Attendees will be offered a no-pitch, store-specific SEO evaluation with actionable information rather than busywork. Come learn something new!
Improving the customer experience involves changing the way we engage consumers who are shopping online and giving them the information that they need, at the right moment in time. Learn about how these companies are partnering with dealers to create new levels of success, more effective use of their employees, and an elevated customer experience. Join speakers from AutoFi, and iPacket on the mainstage for this innovative session.
Improving the customer experience involves changing the way we engage consumers who are shopping online and giving them the information that they need, at the right moment in time. Learn about how these companies are partnering with dealers to create new levels of success, more effective use of their employees, and an elevated customer experience. Join speakers from AutoFi, and iPacket on the mainstage for this innovative session.
The Loyalty, Retention & Lifetime Value Track seeks to address the critical aspects of building a loyal customer base in the automotive industry. This track will provide attendees with effective strategies for boosting customer retention, increasing customer lifetime value, and fostering a culture of customer loyalty that leads to repeat business. Armed with these insights, participants will be better equipped to transform their dealership operations, creating a customer-centric environment that encourages long-term relationships and ongoing patronage.es to attract and convert potential customers into loyal buyers. It offers an unparalleled opportunity for automotive industry professionals to refine their strategies, enrich their understanding of customer behavior, and ultimately boost dealership performance and growth.
The experience customers have with your company influences their perception of your brand and contributes to their decision to do business with you. There are other factors at play such as location, availability, and cost, but the most impactful way to put your business in the best position to do business with the highest number of customers for the longest period of time is to continually provide them the best experience possible.
Excellence in Customer Experience (CX) is not a lofty ideal and can be achieved, in part, through a focused approach of cultivating a CX Mindset in your customer facing employees. This mindset creates a foundational basis from which sales and service advisors can approach customer interactions with an empathetic viewpoint that establishes rapport and builds relationships.
Join Gary Graves CoFounder & CEO of TotalCX at MRC 2023 where you can adopt a CX Mindset by learning about the customer perspective.
You’ll also learn how to affect a positive experience with your customers with a persuasive toolkit adopted for the CX Mindset from Aristotle’s Rhetoric, a timeless text used in several applications from politics and law, to negotiation and sales.
The experience customers have with your company influences their perception of your brand and contributes to their decision to do business with you. There are other factors at play such as location, availability, and cost, but the most impactful way to put your business in the best position to do business with the highest number of customers for the longest period of time is to continually provide them the best experience possible.
Excellence in Customer Experience (CX) is not a lofty ideal and can be achieved, in part, through a focused approach of cultivating a CX Mindset in your customer facing employees. This mindset creates a foundational basis from which sales and service advisors can approach customer interactions with an empathetic viewpoint that establishes rapport and builds relationships.
Join Gary Graves CoFounder & CEO of TotalCX at MRC 2023 where you can adopt a CX Mindset by learning about the customer perspective.
You’ll also learn how to affect a positive experience with your customers with a persuasive toolkit adopted for the CX Mindset from Aristotle’s Rhetoric, a timeless text used in several applications from politics and law, to negotiation and sales.
2024 is just around the corner, and the fact that it is an election year alone can significantly affect how your media buying strategy and implementation tactics. Staying ahead of media trends is what will set you up for success in the next year (and beyond). Join Ansira’s EVP of Media Catie Cryder and Senior Director of Media Liz Nelligan as they share helpful recommendations, insights, and objectives for taking your 2024 media planning to the next level. Key takeaways include trends in cross media consumption and how they influence planning and spend, staying compliant with privacy updates, and key performance indicators (KPIs) and goals to evaluate performance.
2024 is just around the corner, and the fact that it is an election year alone can significantly affect how your media buying strategy and implementation tactics. Staying ahead of media trends is what will set you up for success in the next year (and beyond). Join Ansira’s EVP of Media Catie Cryder and Senior Director of Media Liz Nelligan as they share helpful recommendations, insights, and objectives for taking your 2024 media planning to the next level. Key takeaways include trends in cross media consumption and how they influence planning and spend, staying compliant with privacy updates, and key performance indicators (KPIs) and goals to evaluate performance.
Embarking on the Beyond Experience Track, attendees are invited to delve into a realm of extraordinary innovation. This track caters to a range of content that extends beyond the limits of our established educational tracks, illuminating progressive concepts, pioneering strategies, and insightful visions. This platform serves as our commitment to delivering comprehensive education on pertinent topics, pushing boundaries, and providing dealers with a competitive advantage in their pursuit of excellence in automotive retailing.
Must have the GA4 Add-On to attend. This 2 hour session providing practical, hands-on training with top industry experts addressing challenges and opportunities in GA4. To gain admission select the free GA4 Add-On to the purchase of your MRC Event Ticket. The meeting will be capped at 120 members so act fast!
Must have the GA4 Add-On to attend. This 2 hour session providing practical, hands-on training with top industry experts addressing challenges and opportunities in GA4. To gain admission select the free GA4 Add-On to the purchase of your MRC Event Ticket. The meeting will be capped at 120 members so act fast!
Pasch Group
DealerOn
Dealer Insights
Team Velocity
With 2024 coming up fast, it’s important to understand the changing ways A.I. can make your life easier, as well as its limitations and pitfalls. Attendees will learn its use cases, and how to craft prompts to best use generative A.I. (like ChatGPT & Bard) in their marketing, listing Q&As, FAQs, website content, and more.
With 2024 coming up fast, it’s important to understand the changing ways A.I. can make your life easier, as well as its limitations and pitfalls. Attendees will learn its use cases, and how to craft prompts to best use generative A.I. (like ChatGPT & Bard) in their marketing, listing Q&As, FAQs, website content, and more.
Explore how to effectively track and analyze call outcomes in Google Analytics 4 (GA4) in this insightful session. Gain key strategies to better understand customer interactions, improve your automotive business’s customer service, and drive sales through optimized call management.
Explore how to effectively track and analyze call outcomes in Google Analytics 4 (GA4) in this insightful session. Gain key strategies to better understand customer interactions, improve your automotive business’s customer service, and drive sales through optimized call management.
Discover how to properly set up and implement ASC events into your Google Ads account as well as customizing pre-existing events within the ASC spec to expand upon the data that is available to you. With a step-by-step guide, you’ll elevate your Google Ads campaigns to new performance peaks.
Discover how to properly set up and implement ASC events into your Google Ads account as well as customizing pre-existing events within the ASC spec to expand upon the data that is available to you. With a step-by-step guide, you’ll elevate your Google Ads campaigns to new performance peaks.
Join us for the 2023 Modern Retailing Conference in Palm Beach, Florida on November 12-15, 2023!
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