NOVEMBER 13.14.15

PALM BEACH, FLORIDA

ENVISION THE FUTURE
OF AUTOMOTIVE RETAIL

Three days of interactive workshops, groundbreaking strategies, new products & tools, and speakers to help you build, and grow future retailing strategies. Whether you’re attending in Palm Beach or watching MRC from the livestream, join us for a glimpse into the future of automotive retail.

welcome to mrc 2022!

GET PREPARED FOR AUTOMOTIVE'S INNOVATING RETAIL ENVIRONMENT

Welcome to the Modern Retailing Conference, formerly known as the Automotive Analytics and Attribution Summit. Our team realized we needed to expand the focus of the event to address the changing environment affecting modern automotive retail. Hence the new name, new look with expanded themes and content.

SMALLER CONFERENCE = LARGER VALUE

expanded focus to adress modern changes

NETWORK WITH SPEAKERS, GUESTS, & SPONSORS

CONTENT ACCESS FOR 30 DAYS AFTER THE EVENT

ABOUT THE CONFERENCE

WHAT TO EXPECT FROM MRC

40+ INDUSTRY SPEAKERS

Top-leaders, strong educators and healthy discussion based speakers are our key to providing tactics and and clarity to the changing industry.

30+ INTERACTIVE SESSIONS

Sessions that truly feel like a conversation. Embrace the solution focused education, along with time to relax and network with the educators.

10+ EDUCATIONAL TRACKS

Topics that encourage growth, discussion, debate, and facilitation of new strategies in order to help address changes in the automotive retail industry.

speakers & sessions

Don’t miss the newly imagined Modern Retailing Conference. It’s designed for automotive professionals, OEM leaders, vendors, and technology professionals who want to come together and discuss the future of automotive retailing. It’s an exciting conference framework that we’re extremely excited to share with you.

TOP-TIER
SPEAKERS

ALL NEW
CONTENT

INTIMATE
DISCUSSIONS

WHO SHOULD ATTEND?

DEALER PRINCIPALS

GENERAL MANAGERS

SAles managers

FIXED OPS MANAGERS

bdc managers

marketing managers

hr managers

desk managers

internet directors

This years topics

The expanded education tracks will address both current and future considerations around People, Processes and Technology. This focus will help you to grow your dealership while continuing to become more operationally efficient in the coming years.

Online, In-Store, BDC, Internet Teams, Single Point of Contact

Alignment of Tech Stack especially for large dealer groups

Staffing, Marketing & Retaining Customers

Developing & Delivering a World Class Customer Experience

Electric Vehicles, Mandated Technology & a Potential Agency Model

Efficient & Impactful strategies to acquire & retain customers

Recruiting, Hiring & Retaining employees

Effective Training and development of staff

From single point stores to large dealer groups

NEW!
We are excited to be working with Paul Daly & his team to develop and lead a new Creative Track for the marketing and creative professionals that are building the ad campaigns the branding campaigns and the messaging that’s going to help dealer stand out in a new retail environment. With coming restrictions for pricing or direct ordering dealers are going to need to stand out and this track will focus on tactical strategies you can learn and employ when your team returns to the dealership.

WE ARE

COMING SOON

Don’t miss your chance to join BPE’s newest insightful conference.

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VENUE DETAILS

THE BEAUTY OF NETWORKING IN SUNNY PALM BEACH, FLORIDA

Situated on a private beach on seven acres of oceanfront with lush tropical gardens Indulge in the warm Florida sunshine, sumptuous accommodations designed by Jonathan Adler, and the award-winning Eau Spa.

EAU PALM BEACH

100 South Ocean Boulevard, Manalapan, FL 33462

Advancing the range of automotive knowledge Through the next stage of bpe events.

Previously hosted as Automotive Analytics & Attribution Summit (AAAS). MRC takes on the automotive industry’s future, from retailing to marketing. This event will cover a range of topics necessary to envision success in the ever-changing automotive environment.

PLAY A PART IN THE CONFERENCE

GET INVOLVED AT MRC

We are proud to announce this event and it’s “must attend” influence for dealers looking to seize the changes that come each year. We look forward to meeting you and spending time collaborating with you and your team to help make MRC one of the most influential events in the automotive industry!

BECOME A SPONSOR

SPEAKER RESOURCES

When I speak to fellow dealers about automotive conferences, they consistently share two desires. They want cutting edge content, and actionable ideas that they can return with to their dealership to become better. Across the last decade, Brian Pasch has consistently exceeded these expectations. He stays in front of our industry with leading edge, advanced content, while presenting it in an easily understood way that can be simply applied to directly benefit dealers who attend. He has my highest respect and recommendation.

KEVIN FRYE
ECOMMERCE DIRECTOR
JEFF WYLER AUTOMOTIVE

Being in brought up sales, I have habit of focusing most of my efforts for sales advertising. I trend to forget how important service advertising is to a dealership. Going into the conference my goal was to educate myself more for fix ops advertising opportunities and I accomplished the goal. Now after attending this event I have made it a goal to focus more time and energy for fix ops, on our website, social, SEM or SEO.

BRIAN NIEVES
MARKING & ECOMMERCE DIRECTOR
MARLOW AUTO GROUP

Being in brought up sales, I have habit of focusing most of my efforts for sales advertising. I trend to forget how important service advertising is to a dealership. Going into the conference my goal was to educate myself more for fix ops advertising opportunities and I accomplished the goal. Now after attending this event I have made it a goal to focus more time and energy for fix ops, on our website, social, SEM or SEO.

BRIAN NIEVES
MARKING & ECOMMERCE DIRECTOR
MARLOW AUTOMOTIVE GROUP

APPLY TO BECOME A SPONSOR OF A BPE EVENT!