Angelica Jeffreys
Equifax
Trained in automotive retail, Jonathan Lucenay founded Client Command® in 1999 to deliver innovative data solutions focused on helping businesses win. Under his leadership, Client Command® built the most advanced shopper identification platform in the automotive industry. His commitment to results has been instrumental in creating Client Command®’s award-winning culture and patented technological innovation. Jonathan spends his free time investing in customers and employees to help reach their full potential, while intentionally making memories with his wife and three daughters.
As more dealers consider how to manage their first-party data, technology companies are meeting that interest with a variety of CDP solutions. Unifying customer data means bringing in all the important consumer touchpoints (and data) as well as filling data gaps using third-party sources. How are CDPs helping dealers create a better customer experience while also reducing costs and introducing new revenue streams.
As more dealers consider how to manage their first-party data, technology companies are meeting that interest with a variety of CDP solutions. Unifying customer data means bringing in all the important consumer touchpoints (and data) as well as filling data gaps using third-party sources. How are CDPs helping dealers create a better customer experience while also reducing costs and introducing new revenue streams.
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