Customer Experience Technology

Personalized Marketing Messaging

Sales Experience & Acquisition

Loyalty, Retention & LTV

Ed Track 05

Beyond Experience

Brian Pasch

Founder

Founder of PCG Companies, Brian Pasch Enterprises (BPE), and Pasch Group, Brian Pasch is a thought leader, effective strategy driver, and industry change agent. In tune with the fast pace of the digital marketing environment, he successfully leads OEMs, dealers/dealer groups, and ad agencies by helping them harness data, eliminate waste, and incorporate efficient marketing tactics.

Speaker Sessions

10:00am

Sunday

Must have the GA4 Add-On to attend. This 2 hour session providing practical, hands-on training with top industry experts addressing challenges and opportunities in GA4. To gain admission select the free GA4 Add-On to the purchase of your MRC Event Ticket. The meeting will be capped at 120 members so act fast!

Must have the GA4 Add-On to attend. This 2 hour session providing practical, hands-on training with top industry experts addressing challenges and opportunities in GA4. To gain admission select the free GA4 Add-On to the purchase of your MRC Event Ticket. The meeting will be capped at 120 members so act fast!

Capped Meeting

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Plaza 1

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By:

1:00pm

Sunday

Join Brian Pasch in his kickoff keynote on the Main Stage discussing the latest breakthroughs in the Automotive Industry and review the major themes for the conference.

Join Brian Pasch in his kickoff keynote on the Main Stage discussing the latest breakthroughs in the Automotive Industry and review the major themes for the conference.

Kickoff

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Main Ballroom

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By:

11:00am

Monday

Presented by the Automotive Standards Council

Explore how to effectively track and analyze call outcomes in Google Analytics 4 (GA4) in this insightful session. Gain key strategies to better understand customer interactions, improve your automotive business’s customer service, and drive sales through optimized call management.

Explore how to effectively track and analyze call outcomes in Google Analytics 4 (GA4) in this insightful session. Gain key strategies to better understand customer interactions, improve your automotive business’s customer service, and drive sales through optimized call management.

Mini Workshop

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Salon 1

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By:

11:45am

Monday

Presented by the Automotive Standards Council

Many dealers are still having issues configuring GA4. In this workshop, industry experts will review a newly released implementation guide and discuss how to set up GA4 to build effective reports using the ASC framework. Bring your challenge and frustrations and we will be able to answer most questions on the spot.

Many dealers are still having issues configuring GA4. In this workshop, industry experts will review a newly released implementation guide and discuss how to set up GA4 to build effective reports using the ASC framework. Bring your challenge and frustrations and we will be able to answer most questions on the spot.

Mini Workshop

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Salon 1

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By:

1:00pm

Tuesday

Beers with Brian & Brad

Today, there is a disconnect between the customer experience online to in-store. Even if it seems seamless, your employees invest many hours of work to make it happen. Using some “real dealership footage” and a little bit of humor, Brian and Brad will discuss key factors that will transform your online experience into a seamless and transparent process from the initial chat on your website to funding the deal electronically. They are going to explore modern retailing at its finest.

Today, there is a disconnect between the customer experience online to in-store. Even if it seems seamless, your employees invest many hours of work to make it happen. Using some “real dealership footage” and a little bit of humor, Brian and Brad will discuss key factors that will transform your online experience into a seamless and transparent process from the initial chat on your website to funding the deal electronically. They are going to explore modern retailing at its finest.

Keynote

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Exhibit Hall

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By:

2:45pm

Tuesday

Join conference moderator, Brian Pasch, in the main ballroom as he presents the winners of the first MRX Awards Ceremony!

Join conference moderator, Brian Pasch, in the main ballroom as he presents the winners of the first MRX Awards Ceremony!

Keynote

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Main Ballroom

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By: