Customer Experience Technology

Personalized Marketing Messaging

Sales Experience & Acquisition

Loyalty, Retention & LTV

Ed Track 05

Beyond Experience

Margaret Henney

Director of Marketing

Margaret Henney is the Director of Marketing and Video Strategist at Covideo, where she leverages her decade-long experience in sales to drive impactful marketing campaigns. She’s also the co-host of the Sales Unscripted Podcast, offering unique insights into the worlds of sales and marketing. A proud alumna of Butler University, Margaret is an avid traveler and foodie when she’s off the clock. With a focus on customer-centric and data-driven strategies, she’s a seasoned professional who bridges the gap between sales and marketing.

Speaker Sessions

9:00am

Monday

How we communicate with our customers includes decisions on which technologies work best for each customer and the cadence by which messages are sent. Since most dealers don’t control cadence or store customer communication history, what can dealers do to upgrade their CX using smarter communication strategies?

How we communicate with our customers includes decisions on which technologies work best for each customer and the cadence by which messages are sent. Since most dealers don’t control cadence or store customer communication history, what can dealers do to upgrade their CX using smarter communication strategies?

Panel

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Exhibit Hall

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

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