2:15pm

Day One - Sunday, Nov. 17

Customer Data Platforms Are Not A Shiny Object

Many dealer groups have started to invest in Customer Data Platforms (CDP) and so we will get an update on the measurable results which dealers are seeing from these new investments. We will discuss the critical role which third-party data and identity resolution plays in fully maximizing the benefits of a CDP.

Many dealer groups have started to invest in Customer Data Platforms (CDP) and so we will get an update on the measurable results which dealers are seeing from these new investments. We will discuss the critical role which third-party data and identity resolution plays in fully maximizing the benefits of a CDP.

Session Details

Room

Ballroom

Session Type

Panel

Session Day

Sunday

Speakers On This Session

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