Eric DeMont

Global Practice Director

In his role as a Global Product Director for Dealership Solutions at Urban Science, Eric is responsible for developing solutions that use best-in-class data, analytics and technology to help automotive marketers and retailers. He specializes in building tools to help Urban Science’s dealer clients solve their mission critical challenges by improving sales and marketing efficiency and effectiveness.

Eric joined Urban Science in 2016 after more than 20 years of consulting and agency experience focused on empowering automotive and retail clients drive significant returns on their marketing investments. In his time with Urban Science, Eric has been instrumental in defining the company’s digital vision and bringing a suite of solutions to market that help retailers and marketers generate, measure and optimize showroom traffic and sales.

Speaker Sessions

2:00pm

Day 2

Hear how progressive sales and marketing leaders are using defection insights to improve their sales and marketing processes, outsmart their competitors, grow share, and increase sales effectiveness.
Sales participants will know how to:
  • Increase close rates by eliminating needless follow-up with leads who have bought elsewhere, increasing salesperson confidence, and adjusting to follow up processes.
  • Improve productivity of sales team by delivering fact-based, real time performance feedback to sales team based on wins AND losses.
  • Decrease defection rates by proactively engaging high quality leads with strong likelihood to defect.
Marketing participants will know how to:
  • Enhance customer experience by ingesting defection data into the group’s CDP and marketing workflows.
  • Boost ROI of marketing spend by adjusting spend and targeting based on defection insights.

Workshop

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Salon 1

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Monday