Customer Experience Technology

Personalized Marketing Messaging

Sales Experience & Acquisition

Loyalty, Retention & LTV

Ed Track 05

Beyond Experience

Glenn Pasch

CEO

Glenn Pasch is CEO of PCG Digital an Inc 5000 agency that specializes in helping dealerships and businesses generate qualified shoppers. As a leader in digital marketing and leadership training, he’s been featured in CBT News, Dealer Marketing Magazine, Auto Success, and Automotive News.

“My goal is to help you simplify your online strategy and cut through chaos to deliver more qualified local customers and increase sales. If you want your marketing to make a difference, your team to deliver more consistent results, reach out and let’s see what we can do.”

He is the host of the “You’re In Charge-Now What? ” podcast.

He’s the co-author of two books including “Selling Cars in the Digital Age” and “The Power of Connected Marketing”. He is an adjunct professor at Northwood University and is also an international speaker who has who has spoken for NADA, Digital Dealer, NIADA, The World Shopper Conference and others on leadership, marketing, customer experience and building high performing teams.

He has worked with individuals and teams from the front lines to the C-Suite, from small businesses to large brands like Spectrum, Comcast, Lithia Motors, Berkshire Hathaway, AutoCanada, Nissan, Infiniti and Toyota.

His family is most important and key to his success.

 

Speaker Sessions

2:00pm

Monday

Presented by PCG Digital

In this workshop Glenn shares where we got it wrong, and how some dealers figured and what we need to learn from DR as we look towards CDPs.

  • How should digital retailing be part of your customer experience
  • What is the biggest reason it works and why it fails.
  • What the data really is telling us.
  • What is the correct engagement process for digital retailing
  • Where does marketing come in both internally and externally.
  • Lessons we need to embrace as we now look towards CDPs

Great tactical strategies to help you go back to the dealership with immediate ways to impact the bottom line.

In this workshop Glenn shares where we got it wrong, and how some dealers figured and what we need to learn from DR as we look towards CDPs.

  • How should digital retailing be part of your customer experience
  • What is the biggest reason it works and why it fails.
  • What the data really is telling us.
  • What is the correct engagement process for digital retailing
  • Where does marketing come in both internally and externally.
  • Lessons we need to embrace as we now look towards CDPs

Great tactical strategies to help you go back to the dealership with immediate ways to impact the bottom line.

Workshop

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Salon 1

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

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