2:00pm

Day Two - Monday, Nov. 18

Case Study: Five Simple Ways to Use Defection Insights to Improve Sales Effectiveness

Hear how progressive sales and marketing leaders are using defection insights to improve their sales and marketing processes, outsmart their competitors, grow share, and increase sales effectiveness.
Sales participants will know how to:
  • Increase close rates by eliminating needless follow-up with leads who have bought elsewhere, increasing salesperson confidence, and adjusting to follow up processes.
  • Improve productivity of sales team by delivering fact-based, real time performance feedback to sales team based on wins AND losses.
  • Decrease defection rates by proactively engaging high quality leads with strong likelihood to defect.
Marketing participants will know how to:
  • Enhance customer experience by ingesting defection data into the group’s CDP and marketing workflows.
  • Boost ROI of marketing spend by adjusting spend and targeting based on defection insights.

Session Details

Room

Salon 1

Session Type

Workshop

Session Day

Monday

Speakers On This Session

Related Sessions

11:45am

Day 2

In today’s fast-evolving digital marketing landscape, mastering the latest search engine technologies is essential. This workshop will focus on Google’s AI Overviews and generative AI search results—groundbreaking features shaping the future of SEO. Attendees will explore the the mechanics behind AI-driven results, and gain actionable strategies tailored for automotive dealerships. Through real-world case studies, we’ll demonstrate how to leverage these advancements to boost traffic, enhance authority, and achieve SEO success in the AI era.

Mini Workshop

|

Plaza 2

|

Monday

11:45am

Day 2

Leverage the power of conversational analytics combined with Google events to maximize your dealership’s results.

Deep dive into innovative strategies, learn how to optimize marketing attribution, and gain insights into enhancing customer engagement. Explore real-world success stories and leave empowered to drive your dealership’s digital marketing efforts to new heights. Don’t miss this opportunity to shape the future of automotive marketing.

Mini Workshop

|

Exchange 1-4

|

Monday

Automotive Retailing Reimagined

Expert speakers.
executive level education.