Customer Experience Technology

Personalized Marketing Messaging

Sales Experience & Acquisition

Loyalty, Retention & LTV

Ed Track 05

Beyond Experience

Connie Gundrum

Chief Marketing Officer

Connie Gundrum, Chief Marketing Officer for CF Search Marketing, a full-service marketing company, has been in the automotive industry for over two decades, after graduating from the University of Florida in 1999 with her B.A. in Communications. Connie has spent her entire career working with Fortune 500 groups to hometown dealers. She has experience with almost every brand from Toyota to Bentley and has provided marketing strategies for variable, fixed, rental, collision, and B2B. Connie’s deep insights into automotive marketing coupled with her creative ingenuity have propelled her to steer numerous dealerships to success.

Connie’s active participation in leadership teams has served as a catalyst for innovation and revenue growth within the companies she’s been part of, while her role as a mentor has guided numerous employees to excel under her guidance.

Speaker Sessions

1:45pm

Tuesday

Dealers are increasing their marketing spend as inventory levels and floor planning costs rise. How can dealers break through the marketing clutter to get more customers and prospects into their showrooms? We will introduce new strategies that are helping dealers accelerate sales, profits, and the growth of their local market share. Join speakers from CF Marketing and DealerFunnel for this intuitive mainstage panel. 

Dealers are increasing their marketing spend as inventory levels and floor planning costs rise. How can dealers break through the marketing clutter to get more customers and prospects into their showrooms? We will introduce new strategies that are helping dealers accelerate sales, profits, and the growth of their local market share. Join speakers from CF Marketing and DealerFunnel for this intuitive mainstage panel. 

Panel

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Exhibit Hall

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

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