Angelica Jeffreys
Equifax
Atul Patel is Orbee’s Co-Founder and CEO bringing to the automotive industry 20 years of tangible marketing technology experience gained in starting and scaling martech companies. Atul holds several patents in marketing data compliance that have saved large marketers millions against compliance and inefficiencies. These patents became the core technology behind Jornaya (LeadiD), a company that Atul co-founded and which was acquired by Verisk, a data analytics and risk assessment firm which also acquired Infutor and Contact State.
Atul also founded Optimal.com, an ad blocking company acquired by Sovrn; OptimalSocial, a social graph analytics and media buying platform acquired by Brand Networks, where he serves on the Management Board. Brand Networks works with large brands like Walmart and is a certified partner of Facebook, Instagram, Snap, Tiktok, Pinterest, Twitter, and LinkedIn. He also founded OneScreen, a digital video, CTV and OTT technology company and helped define early video ad standards; co-founded LeadROI, a bleeding-edge lead management system for financial services; served as advisors to AdGear, a DSP and SSP that became Samsung Ads; and built a video business for NTENT, a search engine and search monetization provider to mobile carriers.
Atul serves as founder, advisor, and executive on many startups in and out of the automotive industry. He was born and raised in Southern California, attended UCLA, and now resides in Houston, TX.
As more dealers consider how to manage their first-party data, technology companies are meeting that interest with a variety of CDP solutions. Unifying customer data means bringing in all the important consumer touchpoints (and data) as well as filling data gaps using third-party sources. How are CDPs helping dealers create a better customer experience while also reducing costs and introducing new revenue streams.
As more dealers consider how to manage their first-party data, technology companies are meeting that interest with a variety of CDP solutions. Unifying customer data means bringing in all the important consumer touchpoints (and data) as well as filling data gaps using third-party sources. How are CDPs helping dealers create a better customer experience while also reducing costs and introducing new revenue streams.
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