Customer Experience Technology

Personalized Marketing Messaging

Sales Experience & Acquisition

Loyalty, Retention & LTV

Ed Track 05

Beyond Experience

Aaron Bickart

EVP/General Manager

Aaron Bickart has served as Executive Vice President & General Manager of OfferLogix since joining in 2020. In that capacity, he leads the development and execution of the company’s business strategy, focusing on sales, marketing, operations, product development, social media, and overall company vision. In his first year at the helm, he led a complete business transformation, including GTM strategy, website development, SEM, social media, and new product development, driving significant revenue increase and overall expansion, and setting a strong course for the company’s future.

An industry-recognized senior leader with 30 successful years in the multibillion-dollar automotive industry, Aaron came to OfferLogix from Team Velocity, a high growth start-up marketing and advertising company where he was in senior leadership for nine years. Prior to that, he was with The Reynolds and Reynolds Company, building a reputation there as an award-winning sales and marketing professional.

Aaron is a technical innovator, motivator, and changemaker — an entrepreneur with a history of devising and implementing cutting-edge solutions that drive business success during economic downturns and uncertain futures. He is accomplished at cultivating productive partnerships with companies like Cox Automotive, JD Power, Lithia, Epsilon and many other top U.S. and Canadian corporations.

A family man, health enthusiast, and foodie, Aaron enjoys spending time with his wife and three kids, working out, trying new restaurants, and living by his favorite saying, “live your dream.”

Speaker Sessions

1:30pm

Sunday

To improve the customer experience , dealers need to collect, leverage, and activate customer data and shopping activity to improve sales and service experiences. So what can dealers do to improve their CX through smarter data strategies?

To improve the customer experience , dealers need to collect, leverage, and activate customer data and shopping activity to improve sales and service experiences. So what can dealers do to improve their CX through smarter data strategies?

Panel

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Exhibit Hall

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

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