Andy Shaffer
Tealium
Dave Purgason is a 28-years automotive industry veteran enabling dealers to maximize vehicle sales leveraging data analytics through innovative software solutions, business operations, industry centric thought leadership products and services. His extensive knowledge and success is a result of his leadership roles with CarSaver at Walmart, TrueCar, Inc., The Auto Weekly.com, Cox Automotive and Trader Publishing Company.
As more dealers consider how to manage their first-party data, technology companies are meeting that interest with a variety of CDP solutions. Unifying customer data means bringing in all the important consumer touchpoints (and data) as well as filling data gaps using third-party sources. How are CDPs helping dealers create a better customer experience while also reducing costs and introducing new revenue streams.
As more dealers consider how to manage their first-party data, technology companies are meeting that interest with a variety of CDP solutions. Unifying customer data means bringing in all the important consumer touchpoints (and data) as well as filling data gaps using third-party sources. How are CDPs helping dealers create a better customer experience while also reducing costs and introducing new revenue streams.
Tealium
Equifax
Orbee
CallRevu
Client Command
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