Jonathan Lucenay
Client Command
As more dealers consider how to manage their first-party data, technology companies are meeting that interest with a variety of CDP solutions. Unifying customer data means bringing in all the important consumer touchpoints (and data) as well as filling data gaps using third-party sources. How are CDPs helping dealers create a better customer experience while also reducing costs and introducing new revenue streams.
Client Command
CallRevu
Orbee
Equifax
Tealium
Hear from 5 members of the CXO comprised of groups larger than 10 stores on what they see the trend to be in 2024. In this session take a deep dive into actual strategies dealerships have executed to eliminate all or majority of third party listing sites to enhance their first party strategy. Hear real ways of measuring success and real savings from evolving their strategy to rely more on first party data and engagement.
Hear from 5 members of the CXO comprised of groups larger than 10 stores on what they see the trend to be in 2024. In this session take a deep dive into actual strategies dealerships have executed to eliminate all or majority of third party listing sites to enhance their first party strategy. Hear real ways of measuring success and real savings from evolving their strategy to rely more on first party data and engagement.
Modern Automotive Group
C. Harper Auto Group
C. Harper Auto Group
Walt Massey Auto Group
Alpha Automotive Group
Search — especially Organic Search — is filled with misconceptions and vendor misinformation… Designed to be digestible for Dealer Principals, CMOs, GMs, and Marketing Professionals, this presentation is packed with 27 actionable takeaways, that even most seasoned marketers aren’t aware of.
This presentation is designed and presented by a veteran of automotive marketing, with 15 years of dealership and vendor experience. Attendees will be offered a no-pitch, store-specific SEO evaluation with actionable information rather than busywork. Come learn something new!
Search — especially Organic Search — is filled with misconceptions and vendor misinformation… Designed to be digestible for Dealer Principals, CMOs, GMs, and Marketing Professionals, this presentation is packed with 27 actionable takeaways, that even most seasoned marketers aren’t aware of.
This presentation is designed and presented by a veteran of automotive marketing, with 15 years of dealership and vendor experience. Attendees will be offered a no-pitch, store-specific SEO evaluation with actionable information rather than busywork. Come learn something new!
Wikimotive
Wikimotive
Wikimotive
Wikimotive
Wikimotive
In this workshop Glenn shares where we got it wrong, and how some dealers figured it out and what we need to learn from DR as we look towards CDPs.
Great tactical strategies to help you go back to the dealership with immediate ways to impact the bottom line.
In this workshop Glenn shares where we got it wrong, and how some dealers figured it out and what we need to learn from DR as we look towards CDPs.
Great tactical strategies to help you go back to the dealership with immediate ways to impact the bottom line.
Join us for the 2023 Modern Retailing Conference in Palm Beach, Florida on November 17-19, 2024!
© Pasch Group 2023 | All Right Reserved
Sign Up for Updates
