Customer Experience Technology

Personalized Marketing Messaging

Sales Experience & Acquisition

Loyalty, Retention & LTV

Ed Track 05

Beyond Experience

Paul de Vries

Founder/CEO

My mission is to improve the online automotive industry. Starting as a gas station attendant in 1995, I eventually became deeply involved in the automotive world. In 2005, I founded Nieuweautokopen.nl, an online platform to buy any brand. After selling it to eBay Inc (Marktplaats) in 2014, I became an ambassador for online automotive industry improvement.

At #DCDW (Digital Car Dealer Workshop), we share this mission, aiming to enhance dealerships, automotive companies, and salespeople through top-notch content and innovative solutions. I also own Ligier Store Doesburg, an online-first Ligier and Microcar dealership. Together with sister companies #DCDW and Carmen Automotive BDC, we aim to elevate lead follow-up to new heights. How can I assist you in the online automotive industry?

 

Speaker Sessions

2:00pm

Monday

Presented by PCG Digital

In this workshop Glenn shares where we got it wrong, and how some dealers figured it out and what we need to learn from DR as we look towards CDPs.

  • How should digital retailing be part of your customer experience
  • What is the biggest reason it works and why it fails.
  • What the data really is telling us.
  • What is the correct engagement process for digital retailing
  • Where does marketing come in both internally and externally.
  • Lessons we need to embrace as we now look towards CDPs

Great tactical strategies to help you go back to the dealership with immediate ways to impact the bottom line.

In this workshop Glenn shares where we got it wrong, and how some dealers figured it out and what we need to learn from DR as we look towards CDPs.

  • How should digital retailing be part of your customer experience
  • What is the biggest reason it works and why it fails.
  • What the data really is telling us.
  • What is the correct engagement process for digital retailing
  • Where does marketing come in both internally and externally.
  • Lessons we need to embrace as we now look towards CDPs

Great tactical strategies to help you go back to the dealership with immediate ways to impact the bottom line.

Workshop

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Salon 1

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By: