2:00pm

Day Two - Monday, Nov.13

The Death of Digital Retailing is Highly Exaggerated

Presented by PCG Digital

Room

Salon 1

Session Type

Workshop

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

In this workshop Glenn shares where we got it wrong, and how some dealers figured and what we need to learn from DR as we look towards CDPs.

  • How should digital retailing be part of your customer experience
  • What is the biggest reason it works and why it fails.
  • What the data really is telling us.
  • What is the correct engagement process for digital retailing
  • Where does marketing come in both internally and externally.
  • Lessons we need to embrace as we now look towards CDPs

Great tactical strategies to help you go back to the dealership with immediate ways to impact the bottom line.

3:15pm

Monday

Search — especially Organic Search — is filled with misconceptions and vendor misinformation… Designed to be digestible for Dealer Principals, CMOs, GMs, and Marketing Professionals, this presentation is packed with 27 actionable takeaways, that even most seasoned marketers aren’t aware of.

This presentation is designed and presented by a veteran of automotive marketing, with 15 years of dealership and vendor experience. Attendees will be offered a no-pitch, store-specific SEO evaluation with actionable information rather than busywork. Come learn something new!

Search — especially Organic Search — is filled with misconceptions and vendor misinformation… Designed to be digestible for Dealer Principals, CMOs, GMs, and Marketing Professionals, this presentation is packed with 27 actionable takeaways, that even most seasoned marketers aren’t aware of.

This presentation is designed and presented by a veteran of automotive marketing, with 15 years of dealership and vendor experience. Attendees will be offered a no-pitch, store-specific SEO evaluation with actionable information rather than busywork. Come learn something new!

Keynote

|

Exhibit Hall

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By:

10:15am

Tuesday

Improving the customer experience involves changing the way we engage consumers who are shopping online and giving them the information that they need, at the right moment in time. Learn about how these companies are partnering with dealers to create new levels of success, more effective use of their employees, and an elevated customer experience. Join speakers from AutoFi, and iPacket on the mainstage for this innovative session. 

Improving the customer experience involves changing the way we engage consumers who are shopping online and giving them the information that they need, at the right moment in time. Learn about how these companies are partnering with dealers to create new levels of success, more effective use of their employees, and an elevated customer experience. Join speakers from AutoFi, and iPacket on the mainstage for this innovative session. 

Panel

|

Main Ballroom

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By:

9:00am

Monday

How we communicate with our customers includes decisions on which technologies work best for each customer and the cadence by which messages are sent. Since most dealers don’t control cadence or store customer communication history, what can dealers do to upgrade their CX using smarter communication strategies?

Join speakers from Konect.ai, Podium, Snapcell, and Proactive Dealer Solutions on the mainstage for this panel session.

How we communicate with our customers includes decisions on which technologies work best for each customer and the cadence by which messages are sent. Since most dealers don’t control cadence or store customer communication history, what can dealers do to upgrade their CX using smarter communication strategies?

Join speakers from Konect.ai, Podium, Snapcell, and Proactive Dealer Solutions on the mainstage for this panel session.

Panel

|

Main Ballroom

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By: