Michael Anderson

Mike Anderson began his successful automotive career 30 years ago in a Toyota dealership in the Northeast. With his inherent leadership and coaching skills, he rapidly advanced through the management positions obtaining the position of General Manager for a dealer group in Western Massachusetts and Georgia. His commitment to customer satisfaction, paired with a unique ability to evaluate consumer trends prompted him to transition his first stores to a One Price sales philosophy in 1990. This insightful move proved to be very advantageous for the dealerships and it is where his twenty-four year relationship with the Rikess Group was initiated.

Through his career Mike has lead, managed, and coached based on advanced sales and service processes supported and evaluated through key performance indicators and benchmarks.

As the CEO and Partner of The Rikess Group, Mike successfully transitioned over 50 dealerships to a “One Price” Negotiation Free sales philosophy. He also developed the first One Price University in America. In addition he has created new internet sales processes and methods for reducing dealership sales transaction expenses leading dealer clients to higher net profits.

Mike resides in the Atlanta area and is married to his lovely wife Amy; they have six children and five grandchildren. Mike’s interest includes spending time with the family, frequenting the Atlanta music venues, playing guitar, fly fishing and landscaping.