Gray Scott
C. Harper Auto Group
This esteemed speaker, a notable leader in the automotive sector, will be taking the stage at the Modern Retailing Conference 2023. Renowned for advancing the field through innovation and insight, they are set to deliver a presentation rich with fresh perspectives and transformative ideas, pushing the boundaries of automotive retailing. Stay tuned for more on their achievements and the exciting knowledge they will be bringing to the conference.
Welcome to the jungle! The jungle of advertising in today’s new world! This is going to be a fully interactive workshop where the audience is just as important as the speakers who will be sharing real life examples and data to back it up. In this session we’re going to blow up the funnel as it stands today and hope you leave thinking less about a downward shoot and more about a continual evolution and circle. Stop focusing on how to just get the lead in the CRM and how to get shoppers attention before they realize they need you. Learn what your peers are doing at each stage of conscious and subconscious engagement and how it’s relevant to maintaining a winning strategy today. Learn where and how to fill in the holes so that you’re getting engagement at all stages of awareness and consideration. Learn what tech can help you along the way and help you achieve the best success in 2024 and beyond.
Welcome to the jungle! The jungle of advertising in today’s new world! This is going to be a fully interactive workshop where the audience is just as important as the speakers who will be sharing real life examples and data to back it up. In this session we’re going to blow up the funnel as it stands today and hope you leave thinking less about a downward shoot and more about a continual evolution and circle. Stop focusing on how to just get the lead in the CRM and how to get shoppers attention before they realize they need you. Learn what your peers are doing at each stage of conscious and subconscious engagement and how it’s relevant to maintaining a winning strategy today. Learn where and how to fill in the holes so that you’re getting engagement at all stages of awareness and consideration. Learn what tech can help you along the way and help you achieve the best success in 2024 and beyond.
Hear from 5 members of the CXO comprised of groups larger than 10 stores on what they see the trend to be in 2024. In this session take a deep dive into actual strategies dealerships have executed to eliminate all or majority of third party listing sites to enhance their first party strategy. Hear real ways of measuring success and real savings from evolving their strategy to rely more on first party data and engagement.
Hear from 5 members of the CXO comprised of groups larger than 10 stores on what they see the trend to be in 2024. In this session take a deep dive into actual strategies dealerships have executed to eliminate all or majority of third party listing sites to enhance their first party strategy. Hear real ways of measuring success and real savings from evolving their strategy to rely more on first party data and engagement.
Modern Automotive Group
C. Harper Auto Group
C. Harper Auto Group
Walt Massey Auto Group
Alpha Automotive Group
Join us for the 2023 Modern Retailing Conference in Palm Beach, Florida on November 17-19, 2024!
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