Gray Scott
C. Harper Auto Group
Melissa Cartagena is a seasoned marketing leader who presently spearheads AutoNation’s digital marketing strategy. She has executed marketing initiatives across a wide range of verticals, including Automotive Retail, Residential Real Estate, Telecommunications, Web Hosting and CPG.
With over 20 years of digital media experience, Melissa has a wealth of knowledge in SEO, Paid Search, Programmatic Display, CTV/OTT, Social Media (earned/owned and paid), Reputation Management and life-cycle marketing. She specializes in omni-channel methodologies by tapping into technology platforms that leverage customer data and analytics to drive insights and results. It is with an entrepreneurial spirit and drive for continued innovation in the digital space which has allowed her to become a true leader and mentor to many.
Melissa holds a BA degree from Florida International University and an MBA from the University of Phoenix, further strengthening her skillset and expertise in marketing strategies.
Welcome to the jungle! The jungle of advertising in today’s new world! This is going to be a fully interactive workshop where the audience is just as important as the speakers who will be sharing real life examples and data to back it up. In this session we’re going to blow up the funnel as it stands today and hope you leave thinking less about a downward shoot and more about a continual evolution and circle. Stop focusing on how to just get the lead in the CRM and how to get shoppers attention before they realize they need you. Learn what your peers are doing at each stage of conscious and subconscious engagement and how it’s relevant to maintaining a winning strategy today. Learn where and how to fill in the holes so that you’re getting engagement at all stages of awareness and consideration. Learn what tech can help you along the way and help you achieve the best success in 2024 and beyond.
Welcome to the jungle! The jungle of advertising in today’s new world! This is going to be a fully interactive workshop where the audience is just as important as the speakers who will be sharing real life examples and data to back it up. In this session we’re going to blow up the funnel as it stands today and hope you leave thinking less about a downward shoot and more about a continual evolution and circle. Stop focusing on how to just get the lead in the CRM and how to get shoppers attention before they realize they need you. Learn what your peers are doing at each stage of conscious and subconscious engagement and how it’s relevant to maintaining a winning strategy today. Learn where and how to fill in the holes so that you’re getting engagement at all stages of awareness and consideration. Learn what tech can help you along the way and help you achieve the best success in 2024 and beyond.
Join us for the 2023 Modern Retailing Conference in Palm Beach, Florida on November 17-19, 2024!
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