Gary LaDue
Modern Automotive Group
Gary LaDue has been the Marketing Director at Modern Automotive Network for the past 7 years. He is responsible for marketing strategy, marketing operations, and marketing technology for the 17 store group. In a prior life Gary spent almost 20 years in various marketing roles at Hanesbrands, Acco Brands-Mead Office Products, and HunterDouglas
Hear from 5 members of the CXO comprised of groups larger than 10 stores on what they see the trend to be in 2024. In this session take a deep dive into actual strategies dealerships have executed to eliminate all or majority of third party listing sites to enhance their first party strategy. Hear real ways of measuring success and real savings from evolving their strategy to rely more on first party data and engagement.
Hear from 5 members of the CXO comprised of groups larger than 10 stores on what they see the trend to be in 2024. In this session take a deep dive into actual strategies dealerships have executed to eliminate all or majority of third party listing sites to enhance their first party strategy. Hear real ways of measuring success and real savings from evolving their strategy to rely more on first party data and engagement.
Modern Automotive Group
C. Harper Auto Group
C. Harper Auto Group
Walt Massey Auto Group
Alpha Automotive Group
Join us for the 2023 Modern Retailing Conference in Palm Beach, Florida on November 17-19, 2024!
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