Customer Experience Technology

Personalized Marketing Messaging

Sales Experience & Acquisition

Loyalty, Retention & LTV

Ed Track 05

Beyond Experience

Zach Billings

Co-Founder and VP of Performance & Sales

Zach started his automotive career in retail in 2009, transitioning to the vendor space when co-founding Wikimotive.

A practitioner of automotive SEO since before the industry knew what it was, Zach has honed his skills in automotive marketing for over a decade overseeing the marketing performance of top 10 national dealers, and leading the way to over $100MM in added dealer profitability.

Zach now oversees performance and accountability for Wikimotive’s elite clients, and educates dealers throughout North America on marketing best practices and how to avoid waste, while growing market share.

Speaker Sessions

3:15pm

Monday

Search — especially Organic Search — is filled with misconceptions and vendor misinformation… Designed to be digestible for Dealer Principals, CMOs, GMs, and Marketing Professionals, this presentation is packed with 27 actionable takeaways, that even most seasoned marketers aren’t aware of.

This presentation is designed and presented by a veteran of automotive marketing, with 15 years of dealership and vendor experience. Attendees will be offered a no-pitch, store-specific SEO evaluation with actionable information rather than busywork. Come learn something new!

Search — especially Organic Search — is filled with misconceptions and vendor misinformation… Designed to be digestible for Dealer Principals, CMOs, GMs, and Marketing Professionals, this presentation is packed with 27 actionable takeaways, that even most seasoned marketers aren’t aware of.

This presentation is designed and presented by a veteran of automotive marketing, with 15 years of dealership and vendor experience. Attendees will be offered a no-pitch, store-specific SEO evaluation with actionable information rather than busywork. Come learn something new!

Keynote

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Exhibit Hall

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

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