Tara Rego

Tara Rego has established herself as a trailblazer with over 23 years of experience in the automotive industry. Being from the home of General Motors, Flint Michigan, automotive runs deep in her family, and her lifelong fascination with cars steered her towards an inevitable career in the auto industry. She worked on the dealer side for over 18 years with brands from Chevrolet to Mercedes-Benz to help refine their processes, become more efficient, and sell more vehicles.

In her current role at Spectrum Reach, a data and connectivity company, she helps build partnerships with OEMs, auto agencies and dealers, both large and small, to help them convert big data into usable data. Tara is also a US Army Veteran and is a current member of the Advisory Panel at University of South Florida for the Digital Marketing Program.”