4:30pm

Day One - Sunday, Nov. 17

Navigating the Shift from Third-Party to First-Party Data for More Cost Efficient, Data-Driven Marketing

In today’s rapidly evolving digital landscape, first-party data is becoming the cornerstone of smarter, more efficient marketing strategies. In this keynote presentation, we will explore how prioritizing the effective use of first-party data can help dealerships stay ahead of privacy regulations, streamline their marketing efforts, and achieve a better ROI. We’ll discuss how first-party data activation – through CDPs and AI – leads to cleaner, more reliable insights, ultimately improving campaign performance and building stronger, more personalized customer relationships.

Session Details

Room

Ballroom

Session Type

Keynote

Session Day

Sunday

Speakers On This Session

Related Sessions

10:00am

Day 3

Explore how next-gen leaders of dealer groups are redefining automotive retailing for the future. Hear firsthand about their strategies for balancing established traditions with innovative approaches to drive sustained growth and profitability in their markets. Discover the foundational principles they are establishing to navigate industry shifts and ensure long-term success, reflecting on their insights into leveraging technology, consumer trends, and operational efficiencies.

Panel

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Ballroom

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Tuesday

11:00am

Day 3

Dealership websites have not evolved enough to meet the needs of consumers who are shopping for their next vehicle. It’s time to look at how consumers engage with our online showroom and integrate new technologies to increase engagement and conversion rates.  What is the data showing that consumers want to see online?

Panel

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Exhibit Hall

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Tuesday

Automotive Retailing Reimagined

Expert speakers.
executive level education.