Denise Galiatsatos
PCG Digital
This workshop will guide automotive dealers and marketers through the crucial role of multi-touch attribution and the power of first-party data in modern automotive retail. By uncovering the hidden journey of anonymous shoppers—who make up 90% of car buyers—participants will learn how failing to properly track and utilize this data leads to lost sales and wasted marketing spend. With a focus on accountability, audience precision, and real-world application, the session emphasizes the importance of first-party data in accurately measuring marketing effectiveness and maximizing return on investment in today’s competitive automotive landscape.
Putting a name to a “view” can be challenging, especially in our data-driven world. But what if you started to personify your data and considered your customer’s touch points on a deeper level? Join us for an immersive storytelling workshop where dealers will meet “Maggie,” a car buyer, and walk through her car-buying journey. You’ll gain insights into every digital touchpoint Maggie encountered—from her first introduction to a dealership’s brand online after filling an Amazon shopping cart, all the way to purchasing her new vehicle. By the end of the workshop, you’ll have a clear understanding of how to develop a Media Mix for your dealership using a Lifecycle Marketing approach. Plus, you’ll receive a copy of our newly released White Paper detailing Maggie’s journey.
PCG Digital
PCG Digital
Time kills deals and profit. Despite mass adoption of digital retailing and technology by dealers, it still takes nearly three hours to buy a car. The process is filled with friction, bottlenecks, and back-and-forth interactions. The technology revolution isn’t on your website—it’s in the showroom, where time and money are being left on the table. This session will identify ways to leverage technology in the showroom to optimize decision-making, bridge the trust gap, and speed up the process—all while increasing profitability.
AutoFi
In the automotive industry, 86% of consumers prefer to complete at least part of their vehicle purchasing process online. Join Steve as he dives into how car dealerships can enhance customer satisfaction by offering virtual engagement options. These tools help create a seamless and interactive buying experience. Just as people research potential romantic partners thoroughly, they also invest significant effort in researching vehicles online, underscoring the importance of engaging virtual interactions. Effective communication in these online settings, including attentive tone and clear visual cues, is crucial. Utilizing advanced technologies like GPT and AI can further refine how dealerships connect with and assist their customers. By treating online leads with the same level of care and personalization as in-person interactions, dealerships can significantly boost both customer satisfaction and sales performance.
DriveCentric