Micah Birkholz
Clarivoy
Micah Birkholz brings over 27 years of experience in the automotive industry, having started at a dealership and progressed into management before transitioning to the vendor side. His career has been driven by a commitment to helping dealers improve operational efficiency and enhance the customer experience, ultimately leading to increased sales. Now serving as the Vice President of Sales at Clarivoy, Micah applies his deep expertise in sales and marketing to uncover insights that traditional analytics may miss, empowering dealerships to optimize their marketing efforts and identify opportunities for growth and improvement.
This workshop will guide automotive dealers and marketers through the crucial role of multi-touch attribution and the power of first-party data in modern automotive retail. By uncovering the hidden journey of anonymous shoppers—who make up 90% of car buyers—participants will learn how failing to properly track and utilize this data leads to lost sales and wasted marketing spend. With a focus on accountability, audience precision, and real-world application, the session emphasizes the importance of first-party data in accurately measuring marketing effectiveness and maximizing return on investment in today’s competitive automotive landscape.
Clarivoy
Join us for the 2024 Modern Retailing Conference in Palm Beach, Florida on November 17-19, 2024!
© Pasch Group 2023 | All Right Reserved
