Customer Experience Technology

Personalized Marketing Messaging

Sales Experience & Acquisition

Loyalty, Retention & LTV

Ed Track 05

Beyond Experience

Ryan Shreve

Director of Analytics

Ryan Shreve has been working in automotive technology since 2015. As a software engineer, Ryan has worked with various aspects of the software development pipeline. Most recently, Ryan has led many technical analytics implementations for a variety of Automotive OEMs and dealers utilizing various top analytics reporting tools. With data being increasingly valuable and increasingly regulated, it’s more important now than ever that we’re leveraging necessary data and doing so as responsibly as possible while ensuring businesses have the information they need while consumers have the privacy they deserve.

Through his experience in software engineering combined with his knowledge and expertise in data analytics, Ryan strives to be a part of building a future where privacy and data can coexist. Businesses can continue to leverage data powered decision making while consumers benefit from transparent and flexible personalized experiences.

Speaker Sessions

10:00am

Sunday

Must have the GA4 Add-On to attend. This 2 hour session providing practical, hands-on training with top industry experts addressing challenges and opportunities in GA4. To gain admission select the free GA4 Add-On to the purchase of your MRC Event Ticket. The meeting will be capped at 120 members so act fast!

Must have the GA4 Add-On to attend. This 2 hour session providing practical, hands-on training with top industry experts addressing challenges and opportunities in GA4. To gain admission select the free GA4 Add-On to the purchase of your MRC Event Ticket. The meeting will be capped at 120 members so act fast!

Capped Meeting

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Plaza 1

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By:

11:00am

Monday

Presented by the Automotive Standards Council

Explore how to effectively track and analyze call outcomes in Google Analytics 4 (GA4) in this insightful session. Gain key strategies to better understand customer interactions, improve your automotive business’s customer service, and drive sales through optimized call management.

Explore how to effectively track and analyze call outcomes in Google Analytics 4 (GA4) in this insightful session. Gain key strategies to better understand customer interactions, improve your automotive business’s customer service, and drive sales through optimized call management.

Mini Workshop

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Salon 1

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By:

11:45am

Monday

Presented by the Automotive Standards Council

Many dealers are still having issues configuring GA4. In this workshop, industry experts will review a newly released implementation guide and discuss how to set up GA4 to build effective reports using the ASC framework. Bring your challenge and frustrations and we will be able to answer most questions on the spot.

Many dealers are still having issues configuring GA4. In this workshop, industry experts will review a newly released implementation guide and discuss how to set up GA4 to build effective reports using the ASC framework. Bring your challenge and frustrations and we will be able to answer most questions on the spot.

Mini Workshop

|

Salon 1

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By: