Customer Experience Technology

Personalized Marketing Messaging

Sales Experience & Acquisition

Loyalty, Retention & LTV

Ed Track 05

Beyond Experience

Mark Hoffman

Founder

Mark is the founder of Dealer Insights, a Dallas-based software company that specializes in data analytics for the automotive industry. At Dealer Insights, Mark recognized the growing need that dealers had to be able to make actionable decisions from the mountains of data at the dealership, as well as provide better insights into vendor accountability and developed a platform that dealers could use to make data driven decisions.

Mark brings over 30 years of software engineering experience, with the past 20 years being spent in the automotive sector. Before Dealer Insights, Mark helped found AutoRevo in 2003; a company that focused on digital marketing for car dealers. Mark served initially as it’s CTO, and ultimately as it’s CEO before leaving the company to found Dealer Insights in 2014.

Mark lives east of Dallas where he and his wife operate a small farm.

Speaker Sessions

10:00am

Sunday

Must have the GA4 Add-On to attend. This 2 hour session providing practical, hands-on training with top industry experts addressing challenges and opportunities in GA4. To gain admission select the free GA4 Add-On to the purchase of your MRC Event Ticket. The meeting will be capped at 120 members so act fast!

Must have the GA4 Add-On to attend. This 2 hour session providing practical, hands-on training with top industry experts addressing challenges and opportunities in GA4. To gain admission select the free GA4 Add-On to the purchase of your MRC Event Ticket. The meeting will be capped at 120 members so act fast!

Capped Meeting

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Plaza 1

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

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