10:00am

Day One - Sunday, Nov. 12

Hands-On GA4 Training

Room

Plaza 1

Session Type

Capped Meeting

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Must have the GA4 Add-On to attend. This 2 hour session providing practical, hands-on training with top industry experts addressing challenges and opportunities in GA4. To gain admission select the free GA4 Add-On to the purchase of your MRC Event Ticket. The meeting will be capped at 120 members so act fast!

11:00am

Monday

Presented by the Automotive Standards Council

Explore how to effectively track and analyze call outcomes in Google Analytics 4 (GA4) in this insightful session. Gain key strategies to better understand customer interactions, improve your automotive business’s customer service, and drive sales through optimized call management.

Explore how to effectively track and analyze call outcomes in Google Analytics 4 (GA4) in this insightful session. Gain key strategies to better understand customer interactions, improve your automotive business’s customer service, and drive sales through optimized call management.

Mini Workshop

|

Salon 1

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By:

11:45am

Monday

Presented by Auto Genius

“Most websites are bleeding money and don’t even know it.” In a digital age where every millisecond counts, can you afford to be in the dark? Google’s Core Web Vitals aren’t just metrics; they’re the lifeblood of your website’s user experience. Dive into transformative case studies boasting a 10X third-party-verified ROI and showcasing a 6X jump in mobile conversions. But there’s more lurking beneath the surface: third-party scripts that might be compromising your site’s speed and customer data. And for those looking to the future, we’ll unveil a novel approach to streaming websites for unparalleled speed. If you believe your website is more than just a digital storefront, but a pivotal asset, then mastering these vital signs is non-negotiable. Stay ahead, be informed, and lead the digital charge.

“Most websites are bleeding money and don’t even know it.” In a digital age where every millisecond counts, can you afford to be in the dark? Google’s Core Web Vitals aren’t just metrics; they’re the lifeblood of your website’s user experience. Dive into transformative case studies boasting a 10X third-party-verified ROI and showcasing a 6X jump in mobile conversions. But there’s more lurking beneath the surface: third-party scripts that might be compromising your site’s speed and customer data. And for those looking to the future, we’ll unveil a novel approach to streaming websites for unparalleled speed. If you believe your website is more than just a digital storefront, but a pivotal asset, then mastering these vital signs is non-negotiable. Stay ahead, be informed, and lead the digital charge.

Mini Workshop

|

Plaza 1

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By:

9:00am

Tuesday

Presented by PCG Digital

Discover how to properly set up and implement ASC events into your Google Ads account as well as customizing pre-existing events within the ASC spec to expand upon the data that is available to you. With a step-by-step guide, you’ll elevate your Google Ads campaigns to new performance peaks.

Discover how to properly set up and implement ASC events into your Google Ads account as well as customizing pre-existing events within the ASC spec to expand upon the data that is available to you. With a step-by-step guide, you’ll elevate your Google Ads campaigns to new performance peaks.

Workshop

|

Plaza 1

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By: