10:00am

Day One - Sunday, Nov. 12

Hands-On GA4 Training

Room

Plaza 1

Session Type

Capped Meeting

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Must have the GA4 Add-On to attend. This 2 hour session providing practical, hands-on training with top industry experts addressing challenges and opportunities in GA4. To gain admission select the free GA4 Add-On to the purchase of your MRC Event Ticket. The meeting will be capped at 120 members so act fast!

11:00am

Monday

Presented by the Automotive Standards Council

Explore how to effectively track and analyze call outcomes in Google Analytics 4 (GA4) in this insightful session. Gain key strategies to better understand customer interactions, improve your automotive business’s customer service, and drive sales through optimized call management.

Explore how to effectively track and analyze call outcomes in Google Analytics 4 (GA4) in this insightful session. Gain key strategies to better understand customer interactions, improve your automotive business’s customer service, and drive sales through optimized call management.

Mini Workshop

|

Salon 1

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By:

9:00am

Tuesday

Presented by PCG Digital

Discover how to properly set up and implement ASC events into your Google Ads account as well as customizing pre-existing events within the ASC spec to expand upon the data that is available to you. With a step-by-step guide, you’ll elevate your Google Ads campaigns to new performance peaks.

Discover how to properly set up and implement ASC events into your Google Ads account as well as customizing pre-existing events within the ASC spec to expand upon the data that is available to you. With a step-by-step guide, you’ll elevate your Google Ads campaigns to new performance peaks.

Workshop

|

Exchange 1-4

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By:

1:30pm

Sunday

To improve the customer experience, dealers need to collect and leverage the shopping data for their customers and prospects instead of throwing the data away. So what can dealers do to improve their CX through smarter data strategies?

Join speakers from Ansira, CDK Global, fullthrottle.ai, Offerlogix, Spectrum Reach Automotive and TransUnion on the mainstage for this breakthrough session.

To improve the customer experience, dealers need to collect and leverage the shopping data for their customers and prospects instead of throwing the data away. So what can dealers do to improve their CX through smarter data strategies?

Join speakers from Ansira, CDK Global, fullthrottle.ai, Offerlogix, Spectrum Reach Automotive and TransUnion on the mainstage for this breakthrough session.

Panel

|

Exhibit Hall

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By: