11:45am

Day Two - Monday, Nov. 13

Time Kills Deals: Increase CX and Conversion by Passing Google's Core Web Vitals

Presented by Auto Genius

Room

Plaza 1

Session Type

Mini Workshop

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

“Most websites are bleeding money and don’t even know it.” In a digital age where every millisecond counts, can you afford to be in the dark? Google’s Core Web Vitals aren’t just metrics; they’re the lifeblood of your website’s user experience. Dive into transformative case studies boasting a 10X third-party-verified ROI and showcasing a 6X jump in mobile conversions. But there’s more lurking beneath the surface: third-party scripts that might be compromising your site’s speed and customer data. And for those looking to the future, we’ll unveil a novel approach to streaming websites for unparalleled speed. If you believe your website is more than just a digital storefront, but a pivotal asset, then mastering these vital signs is non-negotiable. Stay ahead, be informed, and lead the digital charge.

5:00pm

Monday

Hear from 5 members of the CXO comprised of groups larger than 10 stores on what they see the trend to be in 2024. In this session take a deep dive into actual strategies dealerships have executed to eliminate all or majority of third party listing sites to enhance their first party strategy. Hear real ways of measuring success and real savings from evolving their strategy to rely more on first party data and engagement.

Hear from 5 members of the CXO comprised of groups larger than 10 stores on what they see the trend to be in 2024. In this session take a deep dive into actual strategies dealerships have executed to eliminate all or majority of third party listing sites to enhance their first party strategy. Hear real ways of measuring success and real savings from evolving their strategy to rely more on first party data and engagement.

Panel

|

Ballroom

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By:

4:00pm

Monday

As more dealers consider how to manage their first-party data, technology companies are meeting that interest with a variety of CDP solutions. Unifying customer data means bringing in all the important consumer touchpoints (and data) as well as filling data gaps using third-party sources. How are CDPs helping dealers create a better customer experience while also reducing costs and introducing new revenue streams. 

As more dealers consider how to manage their first-party data, technology companies are meeting that interest with a variety of CDP solutions. Unifying customer data means bringing in all the important consumer touchpoints (and data) as well as filling data gaps using third-party sources. How are CDPs helping dealers create a better customer experience while also reducing costs and introducing new revenue streams. 

Panel

|

Main Ballroom

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

3:15pm

Monday

Search — especially Organic Search — is filled with misconceptions and vendor misinformation… Designed to be digestible for Dealer Principals, CMOs, GMs, and Marketing Professionals, this presentation is packed with 27 actionable takeaways, that even most seasoned marketers aren’t aware of.

This presentation is designed and presented by a veteran of automotive marketing, with 15 years of dealership and vendor experience. Attendees will be offered a no-pitch, store-specific SEO evaluation with actionable information rather than busywork. Come learn something new!

Search — especially Organic Search — is filled with misconceptions and vendor misinformation… Designed to be digestible for Dealer Principals, CMOs, GMs, and Marketing Professionals, this presentation is packed with 27 actionable takeaways, that even most seasoned marketers aren’t aware of.

This presentation is designed and presented by a veteran of automotive marketing, with 15 years of dealership and vendor experience. Attendees will be offered a no-pitch, store-specific SEO evaluation with actionable information rather than busywork. Come learn something new!

Keynote

|

Exhibit Hall

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By: