Ben Hadley
Auto Genius
“Most websites are bleeding money and don’t even know it.” In a digital age where every millisecond counts, can you afford to be in the dark? Google’s Core Web Vitals aren’t just metrics; they’re the lifeblood of your website’s user experience. Dive into transformative case studies boasting a 10X third-party-verified ROI and showcasing a 6X jump in mobile conversions. But there’s more lurking beneath the surface: third-party scripts that might be compromising your site’s speed and customer data. And for those looking to the future, we’ll unveil a novel approach to streaming websites for unparalleled speed. If you believe your website is more than just a digital storefront, but a pivotal asset, then mastering these vital signs is non-negotiable. Stay ahead, be informed, and lead the digital charge.
Auto Genius
Hear from 5 members of the CXO comprised of groups larger than 10 stores on what they see the trend to be in 2024. In this session take a deep dive into actual strategies dealerships have executed to eliminate all or majority of third party listing sites to enhance their first party strategy. Hear real ways of measuring success and real savings from evolving their strategy to rely more on first party data and engagement.
Hear from 5 members of the CXO comprised of groups larger than 10 stores on what they see the trend to be in 2024. In this session take a deep dive into actual strategies dealerships have executed to eliminate all or majority of third party listing sites to enhance their first party strategy. Hear real ways of measuring success and real savings from evolving their strategy to rely more on first party data and engagement.
Modern Automotive Group
C. Harper Auto Group
C. Harper Auto Group
Walt Massey Auto Group
Alpha Automotive Group
As more dealers consider how to manage their first-party data, technology companies are meeting that interest with a variety of CDP solutions. Unifying customer data means bringing in all the important consumer touchpoints (and data) as well as filling data gaps using third-party sources. How are CDPs helping dealers create a better customer experience while also reducing costs and introducing new revenue streams.
As more dealers consider how to manage their first-party data, technology companies are meeting that interest with a variety of CDP solutions. Unifying customer data means bringing in all the important consumer touchpoints (and data) as well as filling data gaps using third-party sources. How are CDPs helping dealers create a better customer experience while also reducing costs and introducing new revenue streams.
Tealium
Equifax
Orbee
CallRevu
Client Command
Search — especially Organic Search — is filled with misconceptions and vendor misinformation… Designed to be digestible for Dealer Principals, CMOs, GMs, and Marketing Professionals, this presentation is packed with 27 actionable takeaways, that even most seasoned marketers aren’t aware of.
This presentation is designed and presented by a veteran of automotive marketing, with 15 years of dealership and vendor experience. Attendees will be offered a no-pitch, store-specific SEO evaluation with actionable information rather than busywork. Come learn something new!
Search — especially Organic Search — is filled with misconceptions and vendor misinformation… Designed to be digestible for Dealer Principals, CMOs, GMs, and Marketing Professionals, this presentation is packed with 27 actionable takeaways, that even most seasoned marketers aren’t aware of.
This presentation is designed and presented by a veteran of automotive marketing, with 15 years of dealership and vendor experience. Attendees will be offered a no-pitch, store-specific SEO evaluation with actionable information rather than busywork. Come learn something new!
Wikimotive
Wikimotive
Wikimotive
Wikimotive
Wikimotive