9:00am

Day Three - Tuesday, Nov. 14

Optimizing Google Ads With Automotive Standards Council Events

Presented by PCG Digital

Room

Exchange 1-4

Session Type

Workshop

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Discover how to properly set up and implement ASC events into your Google Ads account as well as customizing pre-existing events within the ASC spec to expand upon the data that is available to you. With a step-by-step guide, you’ll elevate your Google Ads campaigns to new performance peaks.

2:30pm

Sunday

Presented by Wikimotive

With 2024 coming up fast, it’s important to understand the changing ways A.I. can make your life easier, as well as its limitations and pitfalls. Attendees will learn its use cases, and how to craft prompts to best use generative A.I. (like ChatGPT & Bard) in their marketing, listing Q&As, FAQs, website content, and more.

With 2024 coming up fast, it’s important to understand the changing ways A.I. can make your life easier, as well as its limitations and pitfalls. Attendees will learn its use cases, and how to craft prompts to best use generative A.I. (like ChatGPT & Bard) in their marketing, listing Q&As, FAQs, website content, and more.

Workshop

|

Plaza 1

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By:

11:00am

Monday

Presented by the Automotive Standards Council

Explore how to effectively track and analyze call outcomes in Google Analytics 4 (GA4) in this insightful session. Gain key strategies to better understand customer interactions, improve your automotive business’s customer service, and drive sales through optimized call management.

Explore how to effectively track and analyze call outcomes in Google Analytics 4 (GA4) in this insightful session. Gain key strategies to better understand customer interactions, improve your automotive business’s customer service, and drive sales through optimized call management.

Mini Workshop

|

Salon 1

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By:

8:00am

Tuesday

Join us in the ballroom for the first Keynote Address of the Modern Retailing Conference 2023. Keynote presented by Outsell

Join us in the ballroom for the first Keynote Address of the Modern Retailing Conference 2023. Keynote presented by Outsell

Keynote

|

Main Ballroom

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By: