10:00am

Day Two - Monday, Nov. 13

Money Is Calling... Is Your Dealership Answering?

Room

Main Ballroom

Session Type

Keynote

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Every day, dealerships lose valuable leads by not connecting their phone ups to qualified agents. With marketing spend growing and inventory rising, it’s critical to capitalize on every opportunity to bring in new business. In her keynote address, Cassie Broemmer, Chief Revenue Officer at Car Wars, will share stand-out call connection trends dealers need to be aware of, as well as common pitfalls in process and technology that are impacting both call connection and a dealership’s bottom line. She’ll offer actionable steps to turn your call connection performance into an asset for your dealership, instead of a liability to manage. 

5:00pm

Monday

Hear from 5 members of the CXO comprised of groups larger than 10 stores on what they see the trend to be in 2024. In this session take a deep dive into actual strategies dealerships have executed to eliminate all or majority of third party listing sites to enhance their first party strategy. Hear real ways of measuring success and real savings from evolving their strategy to rely more on first party data and engagement.

Hear from 5 members of the CXO comprised of groups larger than 10 stores on what they see the trend to be in 2024. In this session take a deep dive into actual strategies dealerships have executed to eliminate all or majority of third party listing sites to enhance their first party strategy. Hear real ways of measuring success and real savings from evolving their strategy to rely more on first party data and engagement.

Panel

|

Ballroom

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By:

11:15am

Tuesday

CAI has aligned to leverage proprietary data and insights to provide dealers with omni-channel solutions enabling digital and connect workflows so they can meet their shoppers needs online, at home, in the store or hybrid and continue to drive lifetime value.

CAI has aligned to leverage proprietary data and insights to provide dealers with omni-channel solutions enabling digital and connect workflows so they can meet their shoppers needs online, at home, in the store or hybrid and continue to drive lifetime value.

Keynote

|

Exhibit Hall

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By:

4:00pm

Monday

As more dealers consider how to manage their first-party data, technology companies are meeting that interest with a variety of CDP solutions. Unifying customer data means bringing in all the important consumer touchpoints (and data) as well as filling data gaps using third-party sources. How are CDPs helping dealers create a better customer experience while also reducing costs and introducing new revenue streams. 

As more dealers consider how to manage their first-party data, technology companies are meeting that interest with a variety of CDP solutions. Unifying customer data means bringing in all the important consumer touchpoints (and data) as well as filling data gaps using third-party sources. How are CDPs helping dealers create a better customer experience while also reducing costs and introducing new revenue streams. 

Panel

|

Main Ballroom

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience