Customer Experience Technology

Personalized Marketing Messaging

Sales Experience & Acquisition

Loyalty, Retention & LTV

Ed Track 05

Beyond Experience

Brent Towne

Senior Director of Consumer Data Strategy

Working within Cox Automotive Data Solutions center of excellence as a Senior Director of Consumer Data Strategy, Brent’s key role is to drive the vision and roadmap for Cox Automotive’s DRiVEQ Consumer Intelligence strategy. Working closely with all functional areas and brands across the enterprise with the objective of transforming the consumer’s path to purchase, Brent oversees consumer data collection, identity resolution, dynamic intelligence, and activation use cases including Website Personalization, Ad Targeting, Direct Marketing, Lead Enrichment, CRM Intelligence, and Analytics. Graduating from Clarkson University in Potsdam, NY, Brent holds a Bachelor’s degree in Mechanical Engineering. He resides in the Burlington, VT area and enjoys being a new father, husband, avid triathlete, and personal running coach.

Speaker Sessions

11:15am

Tuesday

CAI has aligned to leverage proprietary data and insights to provide dealers with omni-channel solutions enabling digital and connect workflows so they can meet their shoppers needs online, at home, in the store or hybrid and continue to drive lifetime value.

CAI has aligned to leverage proprietary data and insights to provide dealers with omni-channel solutions enabling digital and connect workflows so they can meet their shoppers needs online, at home, in the store or hybrid and continue to drive lifetime value.

Keynote

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Exhibit Hall

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

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