Customer Experience Technology

Personalized Marketing Messaging

Sales Experience & Acquisition

Loyalty, Retention & LTV

Ed Track 05

Beyond Experience

Paulo da Silva

Vice President Ecommerce Operations

Paulo da Silva, Vice President Ecommerce Operations, at Cox Automotive oversees digital commerce solutions including the growth of Cox Automotive’s Esntial Commerce®. With 14+ years in the digital commerce space leading high-ticket items, Paulo is a proven operational leader. He is driving the automotive retail industry’s shift to eCommerce, building the internal day-to-day operational capability, and collaborating with key leaders for digital commerce strategy, execution, and cross-product integrations. Paulo has built a diverse, international career.  He earned a B.S. in Electrical Engineering at the University of São Paulo and an MBA from The Wharton School, University of Pennsylvania.

Speaker Sessions

11:15am

Tuesday

CAI has aligned to leverage proprietary data and insights to provide dealers with omni-channel solutions enabling digital and connect workflows so they can meet their shoppers needs online, at home, in the store or hybrid and continue to drive lifetime value.

CAI has aligned to leverage proprietary data and insights to provide dealers with omni-channel solutions enabling digital and connect workflows so they can meet their shoppers needs online, at home, in the store or hybrid and continue to drive lifetime value.

Keynote

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Exhibit Hall

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

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