Join us for an insightful panel where Cox Automotive and Dealer industry leaders will explore why revolutionizing your automotive retail strategy, by connecting consumers and dealers through a seamless purchase process, will pave a better way forward on both sides. By leveraging modern omnichannel approaches for your advantage, backed by data and insights, you’ll be able to meet shoppers where they are and accelerate their path to purchase by providing the excellent experience consumers don’t just want… they demand.

Learn how Danny Zaslavsky transformed his family’s independent dealership by rethinking traditional strategies and adopting a unified approach to inventory management. Faced with rising costs and evolving customer expectations, Danny shifted from relying on intuition and generational knowledge to using data-driven insights and integrated systems for intelligent acquisition, merchandising, and retailing. Discover how this change allowed him to outperform the market by increasing the real and perceived value of every vehicle, making smarter buying decisions, and achieving higher gross profits and faster inventory turns. Join Danny to explore actionable steps for future-proofing your dealership against industry challenges and maximizing your success.

Leverage the power of conversational analytics combined with Google events to maximize your dealership’s results.

Deep dive into innovative strategies, learn how to optimize marketing attribution, and gain insights into enhancing customer engagement. Explore real-world success stories and leave empowered to drive your dealership’s digital marketing efforts to new heights. Don’t miss this opportunity to shape the future of automotive marketing.

Time kills deals and profit. Despite mass adoption of digital retailing and technology by dealers, it still takes nearly three hours to buy a car. The process is filled with friction, bottlenecks, and back-and-forth interactions. The technology revolution isn’t on your website—it’s in the showroom, where time and money are being left on the table. This session will identify ways to leverage technology in the showroom to optimize decision-making, bridge the trust gap, and speed up the process—all while increasing profitability.

​​Is your CRM a hidden goldmine? Is your current lead management strategy reaching its full potential? Discover how a comprehensive lead audit can transform your dealership’s ability to connect with customers. Move beyond traditional KPIs to uncover strategies that elevate lead management and boost customer engagement. How aligning lead management across departments—from BDC to finance—can elevate your sales game. Join Chareese, Mike, and Vanisha—industry experts with extensive in-dealership experience—who have traveled nationwide empowering dealers with lead audit outcomes. Uncover how top dealerships have boosted conversion rates and sales volume through proven strategies. Explore actionable insights to propel your dealership to new heights!

• Increase close rates by eliminating needless follow-up with leads who have bought elsewhere, increasing salesperson confidence, and adjusting to follow up processes.
• Improve productivity of sales team by delivering fact-based, real time performance feedback to sales team based on wins AND losses.
• Decrease defection rates by proactively engaging high quality leads with strong likelihood to defect.

• Enhance customer experience by ingesting defection data into the group’s CDP and marketing workflows.
• Boost ROI of marketing spend by adjusting spend and targeting based on defection insights.