Customer Experience Technology

Personalized Marketing Messaging

Sales Experience & Acquisition

Loyalty, Retention & LTV

Ed Track 05

Beyond Experience

Sarah Ciociola

Paid Media Director

Sarah is the Paid Media Director at PCG Digital. Overseeing the agencies Paid and Social Media teams allows her to connect dots often lost and overlooked with dealers Paid Media efforts. What Sarah loves most about working in the automotive space is the immense amount of creativity and collaboration that goes into dealerships digital marketing efforts.

Sarah is currently working with the PCG’s Paid and Social Media teams to create hand in hand Paid Media Strategies for the Automotive Industry.

Speaker Sessions

2:30pm

Sunday

Presented by PCG Digital

Discover how auto dealers are taking their social media advertising to the next level with TikTok. In this 45-minute workshop you’ll hear from Nathanael Greklek, Mohawk Auto Group’s Chief of Branding, on developing a creative strategy to build a strong organic presence on TikTok. PCG Digital’s Paid Media Director Sarah Ciociola and Senior Social Media Specialist Chloe McGinley will demonstrate the latest advancements in TikTok advertising, including dynamic vehicle ads. Automotive marketers will learn how to showcase their inventory on TikTok and dealers will come away from this workshop with inspiration to rev up their video marketing strategy.

Discover how auto dealers are taking their social media advertising to the next level with TikTok. In this 45-minute workshop you’ll hear from Nathanael Greklek, Mohawk Auto Group’s Chief of Branding, on developing a creative strategy to build a strong organic presence on TikTok. PCG Digital’s Paid Media Director Sarah Ciociola and Senior Social Media Specialist Chloe McGinley will demonstrate the latest advancements in TikTok advertising, including dynamic vehicle ads. Automotive marketers will learn how to showcase their inventory on TikTok and dealers will come away from this workshop with inspiration to rev up their video marketing strategy.

Workshop

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Exchange 1-4

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

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