8:00am

Day Two - Monday, Nov. 18

Omnichannel Excellence: Streamlining the Consumer Journey for Automotive Success

Join us for an insightful panel where Cox Automotive and Dealer industry leaders will explore why revolutionizing your automotive retail strategy, by connecting consumers and dealers through a seamless purchase process, will pave a better way forward on both sides. By leveraging modern omnichannel approaches for your advantage, backed by data and insights, you’ll be able to meet shoppers where they are and accelerate their path to purchase by providing the excellent experience consumers don’t just want… they demand.

Attend to learn the following: 
  • Omnichannel Mastery: Understand how to implement a true omnichannel approach that integrates online and in-store experiences, ensuring a consistent and seamless deal process.
  • Data-Driven Decisions: Learn how to utilize high-quality data and insights to identify shopper preferences and maximize the profitability of every deal. 
  • Accelerated Sales Funnel: Gain strategies to connect with consumers at every stage of their shopping journey, pushing them faster through the sales funnel and increasing close rates. 
  • Don’t miss this expert-packed panel discussion where you’ll have a front seat to discover the true power of using your high-quality insights to drive mapped-out actions, and strategies to transform your retailing experience and drive significant business growth. 

Join us for an insightful panel where Cox Automotive and Dealer industry leaders will explore why revolutionizing your automotive retail strategy, by connecting consumers and dealers through a seamless purchase process, will pave a better way forward on both sides. By leveraging modern omnichannel approaches for your advantage, backed by data and insights, you’ll be able to meet shoppers where they are and accelerate their path to purchase by providing the excellent experience consumers don’t just want… they demand.

Session Details

Room

Ballroom

Session Type

Keynote

Session Day

Monday

Speakers On This Session

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Cox Automotive

Senior Director, Strategic Planning / Business Development / Partnerships

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