Customer Experience Technology

Personalized Marketing Messaging

Sales Experience & Acquisition

Loyalty, Retention & LTV

Ed Track 05

Beyond Experience

Kerri Wise

Chief Marketing Officer

Kerri Wise is the Chief Marketing Officer for AutoFi, a leading digital automotive commerce platform. Her career spans 25 years in automotive and in 2020 she was recognized among the Automotive News Top 100 Leading Women in North America. In the same year, she also co-founded Women of Color Automotive Network (WOCAN), a non-profit organization that seeks to attract, connect and empower women of color in the automotive industry. Prior to AutoFi, she worked at TrueCar, Edmunds, and J.D. Power.

Speaker Sessions

10:15am

Tuesday

Improving the customer experience involves changing the way we engage consumers who are shopping online and giving them the information that they need, at the right moment in time. Learn about how these companies are partnering with dealers to create new levels of success, more effective use of their employees, and an elevated customer experience. Join speakers from AutoFi, and iPacket on the mainstage for this innovative session. 

Improving the customer experience involves changing the way we engage consumers who are shopping online and giving them the information that they need, at the right moment in time. Learn about how these companies are partnering with dealers to create new levels of success, more effective use of their employees, and an elevated customer experience. Join speakers from AutoFi, and iPacket on the mainstage for this innovative session. 

Panel

|

Main Ballroom

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

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