Michael McMillan

Digital Retail Performance Manager

Michael McMillan is a Digital Retail Performance Manager at CarGurus. Michael began working in the automotive industry as a sales representative before transitioning into a role as Finance & Insurance manager at a fast growing online retailer. At CarGurus, he uses his automotive retail experience to help dealers refine their lead management processes and establish consistent performance. Michael specializes in coaching dealers how to deliver the traditional showroom experience to shoppers who prefer to do more online.

Speaker Sessions

11:45am

Day 2

Presented by CarGurus

Join this session to dive deep into practical strategies and tools. Gain actionable insights that you can apply right away.

Mini Workshop

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Plaza 1

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Monday

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