2:30pm

Day One - Sunday, Nov. 12

Drive Engagement: Unleash the Power of Dynamic Vehicle Ads on TikTok

Presented by PCG Digital

Room

Exchange 1-4

Session Type

Workshop

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Discover how auto dealers are taking their social media advertising to the next level with TikTok. In this 45-minute workshop you’ll hear from Nathanael Greklek, Mohawk Auto Group’s Chief of Branding, on developing a creative strategy to build a strong organic presence on TikTok. PCG Digital’s Paid Media Director Sarah Ciociola and Senior Social Media Specialist Chloe McGinley will demonstrate the latest advancements in TikTok advertising, including dynamic vehicle ads. Automotive marketers will learn how to showcase their inventory on TikTok and dealers will come away from this workshop with inspiration to rev up their video marketing strategy.

9:00am

Tuesday

Presented by Activator.ai

Dealerships must invest in the foundational elements that determine what is pushed into marketing tools. Data is trapped behind silos and because tools were never designed to and are incapable of tracking, storing or reacting to customer behaviors.

In this session, learn how you can select the right marketing and CDP to deliver sales success with actionable data and tools and be able to answer important questions like:

  • What is a CDP?
  • Does a CDP make sense for my dealership or group?
  • What is the ROI of a CDP?
  • What strategies are leading companies using to get the most out of their CDP?
  • How do I quantify the health of my CRM or DMS database?^

Dealerships must invest in the foundational elements that determine what is pushed into marketing tools. Data is trapped behind silos and because tools were never designed to and are incapable of tracking, storing or reacting to customer behaviors.

In this session, learn how you can select the right marketing and CDP to deliver sales success with actionable data and tools and be able to answer important questions like:

  • What is a CDP?
  • Does a CDP make sense for my dealership or group?
  • What is the ROI of a CDP?
  • What strategies are leading companies using to get the most out of their CDP?
  • How do I quantify the health of my CRM or DMS database?^

Workshop

|

Plaza 2

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By:

1:45pm

Tuesday

Dealers are increasing their marketing spend as inventory levels and floor planning costs rise. How can dealers break through the marketing clutter to get more customers and prospects into their showrooms? We will introduce new strategies that are helping dealers accelerate sales, profits, and the growth of their local market share. Join speakers from CF Marketing and DealerFunnel for this intuitive mainstage panel. 

Dealers are increasing their marketing spend as inventory levels and floor planning costs rise. How can dealers break through the marketing clutter to get more customers and prospects into their showrooms? We will introduce new strategies that are helping dealers accelerate sales, profits, and the growth of their local market share. Join speakers from CF Marketing and DealerFunnel for this intuitive mainstage panel. 

Panel

|

Exhibit Hall

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By:

10:00am

Sunday

Must have the GA4 Add-On to attend. This 2 hour session providing practical, hands-on training with top industry experts addressing challenges and opportunities in GA4. To gain admission select the free GA4 Add-On to the purchase of your MRC Event Ticket. The meeting will be capped at 120 members so act fast!

Must have the GA4 Add-On to attend. This 2 hour session providing practical, hands-on training with top industry experts addressing challenges and opportunities in GA4. To gain admission select the free GA4 Add-On to the purchase of your MRC Event Ticket. The meeting will be capped at 120 members so act fast!

Capped Meeting

|

Plaza 1

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By: