1:45pm

Day Three - Tuesday, Nov. 14

Upgraded Marketing Strategies Deliver Superior Results

Room

Exhibit Hall

Session Type

Panel

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Dealers are increasing their marketing spend as inventory levels and floor planning costs rise. How can dealers break through the marketing clutter to get more customers and prospects into their showrooms? We will introduce new strategies that are helping dealers accelerate sales, profits, and the growth of their local market share. Join speakers from CF Marketing and DealerFunnel for this intuitive mainstage panel. 

9:00am

Tuesday

Presented by PCG Digital

Discover how auto dealers are taking their social media advertising to the next level with TikTok. In this 45-minute workshop you’ll hear from Nathanael Greklek, Mohawk Auto Group’s Chief of Branding, on developing a creative strategy to build a strong organic presence on TikTok. PCG Digital’s Paid Media Director Sarah Ciociola and Senior Social Media Specialist Chloe McGinley will demonstrate the latest advancements in TikTok advertising, including dynamic vehicle ads. Automotive marketers will learn how to showcase their inventory on TikTok and dealers will come away from this workshop with inspiration to rev up their video marketing strategy.

Discover how auto dealers are taking their social media advertising to the next level with TikTok. In this 45-minute workshop you’ll hear from Nathanael Greklek, Mohawk Auto Group’s Chief of Branding, on developing a creative strategy to build a strong organic presence on TikTok. PCG Digital’s Paid Media Director Sarah Ciociola and Senior Social Media Specialist Chloe McGinley will demonstrate the latest advancements in TikTok advertising, including dynamic vehicle ads. Automotive marketers will learn how to showcase their inventory on TikTok and dealers will come away from this workshop with inspiration to rev up their video marketing strategy.

Workshop

|

Plaza 1

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By:

9:00am

Tuesday

Presented by Activator.ai

Dealerships must invest in the foundational elements that determine what is pushed into marketing tools. Data is trapped behind silos and because tools were never designed to and are incapable of tracking, storing or reacting to customer behaviors.

In this session, learn how you can select the right marketing and CDP to deliver sales success with actionable data and tools and be able to answer important questions like:

  • What is a CDP?
  • Does a CDP make sense for my dealership or group?
  • What is the ROI of a CDP?
  • What strategies are leading companies using to get the most out of their CDP?
  • How do I quantify the health of my CRM or DMS database?^

Dealerships must invest in the foundational elements that determine what is pushed into marketing tools. Data is trapped behind silos and because tools were never designed to and are incapable of tracking, storing or reacting to customer behaviors.

In this session, learn how you can select the right marketing and CDP to deliver sales success with actionable data and tools and be able to answer important questions like:

  • What is a CDP?
  • Does a CDP make sense for my dealership or group?
  • What is the ROI of a CDP?
  • What strategies are leading companies using to get the most out of their CDP?
  • How do I quantify the health of my CRM or DMS database?^

Workshop

|

Plaza 2

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By:

8:00am

Tuesday

Join us in the ballroom for the first Keynote Address of the Modern Retailing Conference 2023. Keynote presented by Outsell

Join us in the ballroom for the first Keynote Address of the Modern Retailing Conference 2023. Keynote presented by Outsell

Keynote

|

Main Ballroom

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By: