1:45pm

Day Three - Tuesday, Nov. 14

Upgraded Marketing Strategies Deliver Superior Results

Room

Exhibit Hall

Session Type

Panel

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Dealers are increasing their marketing spend as inventory levels and floor planning costs rise. How can dealers break through the marketing clutter to get more customers and prospects into their showrooms? We will introduce new strategies that are helping dealers accelerate sales, profits, and the growth of their local market share. Join speakers from CF Marketing and DealerFunnel for this intuitive mainstage panel. 

9:00am

Monday

How we communicate with our customers includes decisions on which technologies work best for each customer and the cadence by which messages are sent. Since most dealers don’t control cadence or store customer communication history, what can dealers do to upgrade their CX using smarter communication strategies?

How we communicate with our customers includes decisions on which technologies work best for each customer and the cadence by which messages are sent. Since most dealers don’t control cadence or store customer communication history, what can dealers do to upgrade their CX using smarter communication strategies?

Panel

|

Exhibit Hall

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By:

9:00am

Tuesday

Presented by Activator.ai

Dealerships must invest in the foundational elements that determine what is pushed into marketing tools. Data is trapped behind silos and because tools were never designed to and are incapable of tracking, storing or reacting to customer behaviors.

In this session, learn how you can select the right marketing and CDP to deliver sales success with actionable data and tools and be able to answer important questions like:

  • What is a CDP?
  • Does a CDP make sense for my dealership or group?
  • What is the ROI of a CDP?
  • What strategies are leading companies using to get the most out of their CDP?
  • How do I quantify the health of my CRM or DMS database?^

Dealerships must invest in the foundational elements that determine what is pushed into marketing tools. Data is trapped behind silos and because tools were never designed to and are incapable of tracking, storing or reacting to customer behaviors.

In this session, learn how you can select the right marketing and CDP to deliver sales success with actionable data and tools and be able to answer important questions like:

  • What is a CDP?
  • Does a CDP make sense for my dealership or group?
  • What is the ROI of a CDP?
  • What strategies are leading companies using to get the most out of their CDP?
  • How do I quantify the health of my CRM or DMS database?^

Workshop

|

Plaza 2

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By:

8:00am

Tuesday

Join Outsell’s President and Chief Commercial Officer, John Clavadetscher, as we explore the dynamic intersection of traditional retail and automotive with a keen eye on high value customers. While Sol Price would have been wary of traditional Automotive Retail practices, it’s heartening to see the industry evolve. And how Automotive is winning and seeing increases in service loyalty, gross margin, and improved marketing effectiveness.

Let’s explore this shift and how Automotive Retail is now embracing data-driven customer engagement platforms, akin to Price’s innovative concepts. See how top dealer groups and OEMS are leveraging the tools to understand their best customers better, personalize communication, and optimize product offerings for increased customer loyalty and profitability.

Join Outsell’s President and Chief Commercial Officer, John Clavadetscher, as we explore the dynamic intersection of traditional retail and automotive with a keen eye on high value customers. While Sol Price would have been wary of traditional Automotive Retail practices, it’s heartening to see the industry evolve. And how Automotive is winning and seeing increases in service loyalty, gross margin, and improved marketing effectiveness.

Let’s explore this shift and how Automotive Retail is now embracing data-driven customer engagement platforms, akin to Price’s innovative concepts. See how top dealer groups and OEMS are leveraging the tools to understand their best customers better, personalize communication, and optimize product offerings for increased customer loyalty and profitability.

Keynote

|

Exhibit Hall

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By: