Rich Sands

Rich Sands serves as CEO of STELLA Automotive AI, Inc. He is a passionate and accomplished leader known for his extensive track record in launching transformative solutions. His contributions at Covisint, Ford, J.D. Power, and Microsoft continue to power the global automotive industry.

Rich is also the founder and former leader of True North Enterprises LLC, an industry advisory firm committed to enhancing enterprise value for automotive data and technology companies. His strategic prowess extends to board roles at Urban Science, Pursuit Alert, and Autometrics.

Beyond his professional achievements, Rich is a devoted family man, husband, and father of five, deeply committed to family values and community engagement. Rich’s commitment to youth development shines through his coaching of youth football, where he takes pride in shaping young minds. In his leisure time, he enjoys a range of sports, including running, snow skiing, boating, and golf.