John Clavadetscher
Outsell
Join Outsell’s President and Chief Commercial Officer, John Clavadetscher, as we explore the dynamic intersection of traditional retail and automotive with a keen eye on high value customers. While Sol Price would have been wary of traditional Automotive Retail practices, it’s heartening to see the industry evolve. And how Automotive is winning and seeing increases in service loyalty, gross margin, and improved marketing effectiveness.
Let’s explore this shift and how Automotive Retail is now embracing data-driven customer engagement platforms, akin to Price’s innovative concepts. See how top dealer groups and OEMS are leveraging the tools to understand their best customers better, personalize communication, and optimize product offerings for increased customer loyalty and profitability.
Outsell
2024 is just around the corner, and the fact that it is an election year alone can significantly affect how your media buying strategy and implementation tactics. Staying ahead of media trends is what will set you up for success in the next year (and beyond). Join Ansira’s EVP of Media Catie Cryder and Senior Director of Media Liz Nelligan as they share helpful recommendations, insights, and objectives for taking your 2024 media planning to the next level. Key takeaways include trends in cross media consumption and how they influence planning and spend, staying compliant with privacy updates, and key performance indicators (KPIs) and goals to evaluate performance.
2024 is just around the corner, and the fact that it is an election year alone can significantly affect how your media buying strategy and implementation tactics. Staying ahead of media trends is what will set you up for success in the next year (and beyond). Join Ansira’s EVP of Media Catie Cryder and Senior Director of Media Liz Nelligan as they share helpful recommendations, insights, and objectives for taking your 2024 media planning to the next level. Key takeaways include trends in cross media consumption and how they influence planning and spend, staying compliant with privacy updates, and key performance indicators (KPIs) and goals to evaluate performance.
Dealerships must invest in the foundational elements that determine what is pushed into marketing tools. Data is trapped behind silos and because tools were never designed to and are incapable of tracking, storing or reacting to customer behaviors.
In this session, learn how you can select the right marketing and CDP to deliver sales success with actionable data and tools and be able to answer important questions like:
Dealerships must invest in the foundational elements that determine what is pushed into marketing tools. Data is trapped behind silos and because tools were never designed to and are incapable of tracking, storing or reacting to customer behaviors.
In this session, learn how you can select the right marketing and CDP to deliver sales success with actionable data and tools and be able to answer important questions like:
Amazon is increasingly becoming a part of the automotive shopping experience. So how can automotive retailers take advantage of this growth? Hear from directly from our panel of subject matter experts; Amber Daniel, Direct of Product Strategy for Polk Automotive Solutions, Carson Henry Founder, CEO of Cognition and Tim Daher, Senior Account Executive Automotive for Amazon.
Amazon is increasingly becoming a part of the automotive shopping experience. So how can automotive retailers take advantage of this growth? Hear from directly from our panel of subject matter experts; Amber Daniel, Direct of Product Strategy for Polk Automotive Solutions, Carson Henry Founder, CEO of Cognition and Tim Daher, Senior Account Executive Automotive for Amazon.
Polk Automotive Solutions S&P Global Mobility
Cognition
Amazon Ads
Join us for the 2023 Modern Retailing Conference in Palm Beach, Florida on November 17-19, 2024!
© Pasch Group 2023 | All Right Reserved
Sign Up for Updates
