8:00am

Day Three - Tuesday, Nov. 14

Keynote Address 06 - Presented by Outsell

Room

Main Ballroom

Session Type

Keynote

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Join us in the ballroom for the first Keynote Address of the Modern Retailing Conference 2023. Keynote presented by Outsell

9:00am

Tuesday

Presented by Activator.ai

Dealerships must invest in the foundational elements that determine what is pushed into marketing tools. Data is trapped behind silos and because tools were never designed to and are incapable of tracking, storing or reacting to customer behaviors.

In this session, learn how you can select the right marketing and CDP to deliver sales success with actionable data and tools and be able to answer important questions like:

  • What is a CDP?
  • Does a CDP make sense for my dealership or group?
  • What is the ROI of a CDP?
  • What strategies are leading companies using to get the most out of their CDP?
  • How do I quantify the health of my CRM or DMS database?^

Dealerships must invest in the foundational elements that determine what is pushed into marketing tools. Data is trapped behind silos and because tools were never designed to and are incapable of tracking, storing or reacting to customer behaviors.

In this session, learn how you can select the right marketing and CDP to deliver sales success with actionable data and tools and be able to answer important questions like:

  • What is a CDP?
  • Does a CDP make sense for my dealership or group?
  • What is the ROI of a CDP?
  • What strategies are leading companies using to get the most out of their CDP?
  • How do I quantify the health of my CRM or DMS database?^

Workshop

|

Plaza 2

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By:

9:00am

Tuesday

Presented by Polk Automotive

Bring your laptop, and get hands-on training in this breakout workshop session.

Bring your laptop, and get hands-on training in this breakout workshop session.

Workshop

|

Salon 1

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By:

9:00am

Tuesday

Presented by PCG Digital

Discover how to properly set up and implement ASC events into your Google Ads account as well as customizing pre-existing events within the ASC spec to expand upon the data that is available to you. With a step-by-step guide, you’ll elevate your Google Ads campaigns to new performance peaks.

Discover how to properly set up and implement ASC events into your Google Ads account as well as customizing pre-existing events within the ASC spec to expand upon the data that is available to you. With a step-by-step guide, you’ll elevate your Google Ads campaigns to new performance peaks.

Workshop

|

Exchange 1-4

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By: