2:00pm

Day Two - Monday, Nov. 13

Media Planning in Today’s Advertising Landscape

Presented by Ansira

Room

Plaza 1

Session Type

Workshop

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

2024 is just around the corner, and the fact that it is an election year alone can significantly affect how your media buying strategy and implementation tactics. Staying ahead of media trends is what will set you up for success in the next year (and beyond). Join Ansira’s EVP of Media Catie Cryder and Senior Director of Media Liz Nelligan as they share helpful recommendations, insights, and objectives for taking your 2024 media planning to the next level. Key takeaways include trends in cross media consumption and how they influence planning and spend, staying compliant with privacy updates, and key performance indicators (KPIs) and goals to evaluate performance.

8:00am

Tuesday

Join Outsell’s President and Chief Commercial Officer, John Clavadetscher, as we explore the dynamic intersection of traditional retail and automotive with a keen eye on high value customers. While Sol Price would have been wary of traditional Automotive Retail practices, it’s heartening to see the industry evolve. And how Automotive is winning and seeing increases in service loyalty, gross margin, and improved marketing effectiveness.

Let’s explore this shift and how Automotive Retail is now embracing data-driven customer engagement platforms, akin to Price’s innovative concepts. See how top dealer groups and OEMS are leveraging the tools to understand their best customers better, personalize communication, and optimize product offerings for increased customer loyalty and profitability.

Join Outsell’s President and Chief Commercial Officer, John Clavadetscher, as we explore the dynamic intersection of traditional retail and automotive with a keen eye on high value customers. While Sol Price would have been wary of traditional Automotive Retail practices, it’s heartening to see the industry evolve. And how Automotive is winning and seeing increases in service loyalty, gross margin, and improved marketing effectiveness.

Let’s explore this shift and how Automotive Retail is now embracing data-driven customer engagement platforms, akin to Price’s innovative concepts. See how top dealer groups and OEMS are leveraging the tools to understand their best customers better, personalize communication, and optimize product offerings for increased customer loyalty and profitability.

Keynote

|

Exhibit Hall

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By:

9:00am

Monday

How we communicate with our customers includes decisions on which technologies work best for each customer and the cadence by which messages are sent. Since most dealers don’t control cadence or store customer communication history, what can dealers do to upgrade their CX using smarter communication strategies?

How we communicate with our customers includes decisions on which technologies work best for each customer and the cadence by which messages are sent. Since most dealers don’t control cadence or store customer communication history, what can dealers do to upgrade their CX using smarter communication strategies?

Panel

|

Exhibit Hall

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By:

10:00am

Monday

Every day, dealerships lose valuable leads by not connecting their phone ups to qualified agents. With marketing spend growing and inventory rising, it’s critical to capitalize on every opportunity to bring in new business. In her keynote address, Cassie Broemmer, Chief Revenue Officer at Car Wars, will share stand-out call connection trends dealers need to be aware of, as well as common pitfalls in process and technology that are impacting both call connection and a dealership’s bottom line. She’ll offer actionable steps to turn your call connection performance into an asset for your dealership, instead of a liability to manage. 

Every day, dealerships lose valuable leads by not connecting their phone ups to qualified agents. With marketing spend growing and inventory rising, it’s critical to capitalize on every opportunity to bring in new business. In her keynote address, Cassie Broemmer, Chief Revenue Officer at Car Wars, will share stand-out call connection trends dealers need to be aware of, as well as common pitfalls in process and technology that are impacting both call connection and a dealership’s bottom line. She’ll offer actionable steps to turn your call connection performance into an asset for your dealership, instead of a liability to manage. 

Keynote

|

Main Ballroom

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By: