Customer Experience Technology

Personalized Marketing Messaging

Sales Experience & Acquisition

Loyalty, Retention & LTV

Ed Track 05

Beyond Experience

Catie Cryder

EVP, Media

As Ansira’s EVP, Media, Catie Cryder is responsible for driving operational excellence in Ansira’s media practice, providing media thought leadership to clients and teams, and partnering with product on the company’s ad-tech roadmap. Catie has a deep media background, serving most recently as Chief Operations Officer at Pinnacle Advertising. There she led a combined media team that planned, bought, optimized, and analyzed across all media channels. She brings both automotive and non-automotive client experience, supporting clients like Honda, Gander Outdoors, Garrett Popcorn Shops, and WeatherTech. Catie is a graduate of Lewis University where she earned a Bachelor of Arts in Broadcast Journalism and Broadcast Marketing.

Speaker Sessions

2:00pm

Monday

Presented by Ansira

2024 is just around the corner, and the fact that it is an election year alone can significantly affect how your media buying strategy and implementation tactics. Staying ahead of media trends is what will set you up for success in the next year (and beyond). Join Ansira’s EVP of Media Catie Cryder and Senior Director of Media Liz Nelligan as they share helpful recommendations, insights, and objectives for taking your 2024 media planning to the next level. Key takeaways include trends in cross media consumption and how they influence planning and spend, staying compliant with privacy updates, and key performance indicators (KPIs) and goals to evaluate performance.

2024 is just around the corner, and the fact that it is an election year alone can significantly affect how your media buying strategy and implementation tactics. Staying ahead of media trends is what will set you up for success in the next year (and beyond). Join Ansira’s EVP of Media Catie Cryder and Senior Director of Media Liz Nelligan as they share helpful recommendations, insights, and objectives for taking your 2024 media planning to the next level. Key takeaways include trends in cross media consumption and how they influence planning and spend, staying compliant with privacy updates, and key performance indicators (KPIs) and goals to evaluate performance.

Workshop

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Plaza 1

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

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